{
  "name": "Lamar Advertising Co",
  "legal_name": "LAMAR ADVERTISING CO/NEW",
  "ticker": "LAMR",
  "tickers": [
    "LAMR"
  ],
  "cik": "0001090425",
  "page_url": "https://steadybase.io/company/lamar-advertising-co/",
  "markdown_url": "https://steadybase.io/company/lamar-advertising-co.md",
  "json_url": "https://steadybase.io/company/lamar-advertising-co.json",
  "as_of": "2026-11-10",
  "last_filed": "2026-08-06",
  "industry": {
    "sic": "6798",
    "description": "Real Estate Investment Trusts"
  },
  "headquarters": {
    "city": "Baton Rouge",
    "state": "LA",
    "country": "US"
  },
  "exchanges": [
    "Nasdaq"
  ],
  "fiscal_year_end": "December 31",
  "filer_category": "Large accelerated filer",
  "state_of_incorporation": "DE",
  "website": "lamar.com",
  "investor_relations_url": null,
  "linkedin_company_url": "https://www.linkedin.com/company/lamar-advertising",
  "summary": {
    "text": "Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance.",
    "section": "Item 1. Business",
    "period_end": "2025-12-31",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/lamr-20251231.htm"
  },
  "key_facts": [
    {
      "key": "revenue",
      "label": "Revenue",
      "value": 2266214000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-20",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html",
      "text": "Revenue: $2.3B for the fiscal year ended Dec 31, 2025 (10-K filed Feb 20, 2026)."
    },
    {
      "key": "operating_income",
      "label": "Operating income",
      "value": 774059000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-20",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html",
      "text": "Operating income: $774.1M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 20, 2026)."
    },
    {
      "key": "net_income",
      "label": "Net income",
      "value": 587152000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-20",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html",
      "text": "Net income: $587.2M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 20, 2026)."
    },
    {
      "key": "sga",
      "label": "SG&A",
      "value": 368747000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "derived",
      "form": "10-K",
      "filed": "2026-02-20",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html",
      "text": "SG&A: $368.7M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 20, 2026)."
    },
    {
      "key": "employees",
      "label": "Employees",
      "value": 3500,
      "unit": "people",
      "period_end": "2025-12-31",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/lamr-20251231.htm",
      "text": "Employees: 3,500 as of Dec 31, 2025, as reported in an SEC filing."
    },
    {
      "key": "auditor",
      "label": "Auditor",
      "value": "Kpmg LLP",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/lamr-20251231.htm",
      "text": "Auditor: Kpmg LLP, Baton Rouge, LA, named in the latest 10-K."
    }
  ],
  "metrics": {
    "revenue": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 2266214000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 2207103000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2023-01-01",
        "period_end": "2023-12-31",
        "value": 2110987000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2022-01-01",
        "period_end": "2022-12-31",
        "value": 2032140000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2025-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828025006706/0001628280-25-006706-index.html"
      },
      {
        "period_start": "2021-01-01",
        "period_end": "2021-12-31",
        "value": 1787401000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2024-02-23",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828024006537/0001628280-24-006537-index.html"
      }
    ],
    "operating_income": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 774059000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 532040000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2023-01-01",
        "period_end": "2023-12-31",
        "value": 675434000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2022-01-01",
        "period_end": "2022-12-31",
        "value": 578001000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2025-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828025006706/0001628280-25-006706-index.html"
      },
      {
        "period_start": "2021-01-01",
        "period_end": "2021-12-31",
        "value": 521187000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2024-02-23",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828024006537/0001628280-24-006537-index.html"
      }
    ],
    "net_income": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 587152000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 361867000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2023-01-01",
        "period_end": "2023-12-31",
        "value": 495763000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2022-01-01",
        "period_end": "2022-12-31",
        "value": 438647000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2025-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828025006706/0001628280-25-006706-index.html"
      },
      {
        "period_start": "2021-01-01",
        "period_end": "2021-12-31",
        "value": 388090000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2024-02-23",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828024006537/0001628280-24-006537-index.html"
      }
    ],
    "sga": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 368747000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 361133000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2023-01-01",
        "period_end": "2023-12-31",
        "value": 344780000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2026-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/0001090425-26-000008-index.html"
      },
      {
        "period_start": "2022-01-01",
        "period_end": "2022-12-31",
        "value": 350623000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2025-02-20",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828025006706/0001628280-25-006706-index.html"
      },
      {
        "period_start": "2021-01-01",
        "period_end": "2021-12-31",
        "value": 326951000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2024-02-23",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000162828024006537/0001628280-24-006537-index.html"
      }
    ]
  },
  "next_earnings": {
    "date": "2027-02-04",
    "confidence": "estimate",
    "webcast_url": null
  },
  "people": [
    {
      "name": "Sean E. Reilly",
      "title": "Chief Executive Officer",
      "role": "officer",
      "linkedin_url": null,
      "form": "4",
      "filed": "2026-03-12",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000186/0001192482-26-000186-index.htm"
    },
    {
      "name": "Jay LeCoryelle Johnson",
      "title": "CFO, Treasurer, EVP",
      "role": "officer",
      "linkedin_url": null,
      "form": "4",
      "filed": "2026-05-12",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000261/0001192482-26-000261-index.htm"
    },
    {
      "name": "Ross Lamar Reilly",
      "title": "EVP, President, Outdoor Div",
      "role": "officer",
      "linkedin_url": null,
      "form": "4",
      "filed": "2026-03-25",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000224/0001192482-26-000224-index.htm"
    },
    {
      "name": "Kevin P. Reilly Jr",
      "title": "Executive Chairman",
      "role": "both",
      "linkedin_url": null,
      "form": "4",
      "filed": "2026-03-12",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000185/0001192482-26-000185-index.htm"
    },
    {
      "name": "Nancy Fletcher",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "8-K",
      "filed": "2026-05-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526230735/d227765d8k.htm"
    }
  ],
  "events_8k": [
    {
      "filed": "2026-11-05",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000027/lamr-20261105.htm"
    },
    {
      "filed": "2026-10-06",
      "items": [
        {
          "item": "1.01",
          "label": "Entry into a material definitive agreement",
          "signal": "deal"
        },
        {
          "item": "2.03",
          "label": "Creation of a direct financial obligation",
          "signal": "financing"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526415546/d180378d8k.htm"
    },
    {
      "filed": "2026-09-01",
      "items": [
        {
          "item": "8.01",
          "label": "Other events",
          "signal": "other"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526378592/d81164d8k.htm"
    },
    {
      "filed": "2026-08-06",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000021/lamr-20260806.htm"
    },
    {
      "filed": "2026-05-19",
      "items": [
        {
          "item": "5.02",
          "label": "Departure or appointment of directors or officers; compensation",
          "signal": "leadership_change"
        },
        {
          "item": "5.07",
          "label": "Submission of matters to a vote of security holders",
          "signal": "governance"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526230735/d227765d8k.htm"
    },
    {
      "filed": "2026-05-14",
      "items": [
        {
          "item": "8.01",
          "label": "Other events",
          "signal": "other"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526224221/d74412d8k.htm"
    },
    {
      "filed": "2026-05-07",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000014/lamr-20260507.htm"
    },
    {
      "filed": "2026-02-26",
      "items": [
        {
          "item": "8.01",
          "label": "Other events",
          "signal": "other"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526076937/d25344d8k.htm"
    },
    {
      "filed": "2026-02-20",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000006/lamr-20260220.htm"
    },
    {
      "filed": "2025-12-11",
      "items": [
        {
          "item": "8.01",
          "label": "Other events",
          "signal": "other"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312525316012/d160514d8k.htm"
    }
  ],
  "insider_trades": [
    {
      "owner": "Thomas Reifenheiser V.",
      "role": "Director",
      "action": "sold",
      "code": "S",
      "shares": 8099,
      "value_usd": 1206994,
      "date": "2026-09-14",
      "filed": "2026-09-16",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000451/0001192482-26-000451-index.htm"
    },
    {
      "owner": "Jay LeCoryelle Johnson",
      "role": "CFO, Treasurer, EVP",
      "action": "sold",
      "code": "S",
      "shares": 10000,
      "value_usd": 1570200,
      "date": "2026-05-11",
      "filed": "2026-05-12",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000261/0001192482-26-000261-index.htm"
    },
    {
      "owner": "Ross Lamar Reilly",
      "role": "EVP, President, Outdoor Div",
      "action": "sold",
      "code": "S",
      "shares": 5969,
      "value_usd": 767912,
      "date": "2026-03-23",
      "filed": "2026-03-25",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000224/0001192482-26-000224-index.htm"
    },
    {
      "owner": "Jay LeCoryelle Johnson",
      "role": "CFO, Treasurer, EVP",
      "action": "sold",
      "code": "S",
      "shares": 1260,
      "value_usd": 173326,
      "date": "2026-03-05",
      "filed": "2026-03-06",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119248226000150/0001192482-26-000150-index.htm"
    },
    {
      "owner": "Jay LeCoryelle Johnson",
      "role": "CFO, Treasurer, EVP",
      "action": "sold",
      "code": "S",
      "shares": 22000,
      "value_usd": 2734244,
      "date": "2025-08-22",
      "filed": "2025-08-25",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000106299325014887/0001062993-25-014887-index.htm"
    }
  ],
  "quotes": [],
  "latest_filings": [
    {
      "form": "8-K",
      "filed": "2026-10-06",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526415546/d180378d8k.htm"
    },
    {
      "form": "10-K",
      "filed": "2026-02-20",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000008/lamr-20251231.htm"
    },
    {
      "form": "10-Q",
      "filed": "2026-08-06",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000109042526000024/lamr-20260630.htm"
    },
    {
      "form": "DEF 14A",
      "filed": "2026-04-02",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1090425/000119312526140058/d19571ddef14a.htm"
    }
  ],
  "source": "SEC EDGAR filings, read by Steadybase. Every value links to the filing it came from."
}