{
  "name": "MNTN, Inc.",
  "legal_name": "MNTN, Inc.",
  "ticker": "MNTN",
  "tickers": [
    "MNTN"
  ],
  "cik": "0001891027",
  "page_url": "https://steadybase.io/company/mntn-inc/",
  "markdown_url": "https://steadybase.io/company/mntn-inc.md",
  "json_url": "https://steadybase.io/company/mntn-inc.json",
  "as_of": "2026-11-10",
  "last_filed": "2026-08-10",
  "industry": {
    "sic": "7310",
    "description": "Services-Advertising"
  },
  "headquarters": {
    "city": "Austin",
    "state": "TX",
    "country": "US"
  },
  "exchanges": [
    "NYSE"
  ],
  "fiscal_year_end": "December 31",
  "filer_category": "<br>Emerging growth company",
  "state_of_incorporation": "DE",
  "website": "mountain.com",
  "investor_relations_url": "https://ir.mountain.com/overview/default.aspx",
  "linkedin_company_url": "https://www.linkedin.com/company/wearemntn",
  "summary": {
    "text": "Our revolutionary PTV software platform allows marketers to combine the powerful storytelling format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. Our self-serve software platform enables marketers to precisely target audiences through our MNTN Matched technology and then directly attribute each view to a purchase or other action. Marketers can set performance goals, such as ROAS, and our algorithms continuously optimize a campaign to achieve those goals.",
    "section": "Item 1. Business",
    "period_end": "2025-12-31",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
  },
  "key_facts": [
    {
      "key": "revenue",
      "label": "Revenue",
      "value": 290093000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html",
      "text": "Revenue: $290.1M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 19, 2026)."
    },
    {
      "key": "operating_income",
      "label": "Operating income",
      "value": 24044000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html",
      "text": "Operating income: $24.0M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 19, 2026)."
    },
    {
      "key": "net_income",
      "label": "Net income",
      "value": -6426000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "filing_fact",
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html",
      "text": "Net income: -$6.4M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 19, 2026)."
    },
    {
      "key": "sga",
      "label": "SG&A",
      "value": 148027000,
      "unit": "USD",
      "period_start": "2025-01-01",
      "period_end": "2025-12-31",
      "basis": "derived",
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html",
      "text": "SG&A: $148.0M for the fiscal year ended Dec 31, 2025 (10-K filed Feb 19, 2026)."
    },
    {
      "key": "employees",
      "label": "Employees",
      "value": 534,
      "unit": "people",
      "period_end": "2025-12-31",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm",
      "text": "Employees: 534 as of Dec 31, 2025, as reported in an SEC filing."
    },
    {
      "key": "auditor",
      "label": "Auditor",
      "value": "Kpmg LLP",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm",
      "text": "Auditor: Kpmg LLP, San Francisco, California, named in the latest 10-K."
    }
  ],
  "metrics": {
    "revenue": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 290093000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 225571000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      }
    ],
    "operating_income": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 24044000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": -1646000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      }
    ],
    "net_income": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": -6426000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": -32877000,
        "unit": "USD",
        "basis": "filing_fact",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      }
    ],
    "sga": [
      {
        "period_start": "2025-01-01",
        "period_end": "2025-12-31",
        "value": 148027000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      },
      {
        "period_start": "2024-01-01",
        "period_end": "2024-12-31",
        "value": 127874000,
        "unit": "USD",
        "basis": "derived",
        "form": "10-K",
        "filed": "2026-02-19",
        "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/0001891027-26-000019-index.html"
      }
    ]
  },
  "next_earnings": {
    "date": "2027-02-02",
    "confidence": "estimate",
    "webcast_url": null
  },
  "people": [
    {
      "name": "Tony Weisman",
      "title": "President and CEO of MNTN",
      "role": "officer",
      "linkedin_url": null,
      "form": "8-K",
      "filed": "2026-11-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000100/mntnearningsrelease2026-q3.htm"
    },
    {
      "name": "Patrick Pohlen",
      "title": "CFO of MNTN",
      "role": "officer",
      "linkedin_url": "https://linkedin.com/in/patrick-pohlen-31b06610",
      "form": "8-K",
      "filed": "2026-11-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000100/mntnearningsrelease2026-q3.htm"
    },
    {
      "name": "Patrick A. Pohlen",
      "title": "Chief Financial Officer",
      "role": "officer",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Dana Settle",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Grant Ries",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Hadi Partovi",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Joe B. Johnson",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Joseph Kaiser",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "name": "Phalachandra Bhat",
      "title": "Director",
      "role": "director",
      "linkedin_url": null,
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    }
  ],
  "events_8k": [
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      "filed": "2026-11-04",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "5.02",
          "label": "Departure or appointment of directors or officers; compensation",
          "signal": "leadership_change"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000100/mntn-20261101.htm"
    },
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      "items": [
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          "signal": "leadership_change"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000089/mntn-20260903.htm"
    },
    {
      "filed": "2026-08-04",
      "items": [
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          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
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          "signal": "exhibits"
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      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000070/mntn-20260804.htm"
    },
    {
      "filed": "2026-06-17",
      "items": [
        {
          "item": "5.07",
          "label": "Submission of matters to a vote of security holders",
          "signal": "governance"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000060/mntn-20260611.htm"
    },
    {
      "filed": "2026-05-05",
      "items": [
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          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
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      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000038/mntn-20260505.htm"
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      "items": [
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          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
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      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000004/mntn-20260210.htm"
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      "items": [
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          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
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          "signal": "exhibits"
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      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102725000019/mntn-20251104.htm"
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      "items": [
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          "label": "Results of operations and financial condition (earnings release)",
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      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102725000009/mntn-20250805.htm"
    },
    {
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      "items": [
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          "signal": "governance"
        },
        {
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          "label": "Other events",
          "signal": "other"
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          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
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      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000110465925052408/tm2413466d27_8k.htm"
    }
  ],
  "insider_trades": [
    {
      "owner": "Hadi Partovi",
      "role": "Director",
      "action": "sold",
      "code": "S",
      "shares": 447520,
      "value_usd": 6005775,
      "date": "2025-12-03",
      "filed": "2025-12-03",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102725000026/0001891027-25-000026-index.htm"
    }
  ],
  "quotes": [
    {
      "text": "I’ve spent my career understanding how and why marketers spend their money, and MNTN has excellent product market fit",
      "speaker": "Tony Weisman",
      "title": "President and CEO of MNTN",
      "form": "8-K",
      "filed": "2026-11-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000100/mntnearningsrelease2026-q3.htm"
    },
    {
      "text": "Our third quarter revenue increased 15% year-over-year and was impacted by unforeseen execution problems in our go-to-market organization",
      "speaker": "Patrick Pohlen",
      "title": "CFO of MNTN",
      "form": "8-K",
      "filed": "2026-11-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000100/mntnearningsrelease2026-q3.htm"
    }
  ],
  "latest_filings": [
    {
      "form": "8-K",
      "filed": "2026-09-08",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000089/mntn-20260903.htm"
    },
    {
      "form": "10-K",
      "filed": "2026-02-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000019/mntn-20251231.htm"
    },
    {
      "form": "10-Q",
      "filed": "2026-08-10",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000073/mntn-20260630.htm"
    },
    {
      "form": "DEF 14A",
      "filed": "2026-04-30",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1891027/000189102726000033/mntn-20260430.htm"
    }
  ],
  "source": "SEC EDGAR filings, read by Steadybase. Every value links to the filing it came from."
}