{
  "name": "Natures Sunshine Products Inc",
  "legal_name": "NATURES SUNSHINE PRODUCTS INC",
  "ticker": "NATR",
  "tickers": [
    "NATR"
  ],
  "cik": "0000275053",
  "page_url": "https://steadybase.io/company/natures-sunshine-products-inc/",
  "markdown_url": "https://steadybase.io/company/natures-sunshine-products-inc.md",
  "json_url": "https://steadybase.io/company/natures-sunshine-products-inc.json",
  "as_of": "2026-11-10",
  "last_filed": "2026-11-04",
  "industry": {
    "sic": "2834",
    "description": "Pharmaceutical Preparations"
  },
  "headquarters": {
    "city": "Lehi",
    "state": "UT",
    "country": "US"
  },
  "exchanges": [
    "Nasdaq"
  ],
  "fiscal_year_end": "December 31",
  "filer_category": "Accelerated filer<br>Smaller reporting company",
  "state_of_incorporation": "UT",
  "website": "natr.com",
  "investor_relations_url": null,
  "linkedin_company_url": "https://www.linkedin.com/company/nsp",
  "summary": {
    "text": "We are a natural health and wellness company primarily engaged in the manufacturing and direct selling of nutritional and personal care products. We are a Utah corporation formed in 1976 with our principal place of business in Lehi, Utah. We sell our products to a sales force of independent consultants who use the products themselves or resell them to consumers.",
    "section": "Item 1. Business",
    "period_end": "2025-12-31",
    "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm"
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      "text": "Revenue: $480.1M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026)."
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      "text": "Operating income: $24.7M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026)."
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      "label": "Net income",
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      "text": "Net income: $19.5M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026)."
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      "text": "SG&A: $178.4M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026)."
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      "text": "Shares outstanding: 17,328,776 as of Oct 23, 2026 (10-Q filed Nov 4, 2026)."
    },
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      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm",
      "text": "Auditor: Deloitte & Touche LLP, Salt Lake City, Utah, named in the latest 10-K."
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          "signal": "earnings"
        },
        {
          "item": "5.02",
          "label": "Departure or appointment of directors or officers; compensation",
          "signal": "leadership_change"
        },
        {
          "item": "5.07",
          "label": "Submission of matters to a vote of security holders",
          "signal": "governance"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026032330/natr-20260507.htm"
    },
    {
      "filed": "2026-03-10",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "5.02",
          "label": "Departure or appointment of directors or officers; compensation",
          "signal": "leadership_change"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026016535/natr-20260310.htm"
    },
    {
      "filed": "2025-11-06",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025050268/natr-20251106.htm"
    },
    {
      "filed": "2025-10-15",
      "items": [
        {
          "item": "5.02",
          "label": "Departure or appointment of directors or officers; compensation",
          "signal": "leadership_change"
        },
        {
          "item": "7.01",
          "label": "Regulation FD disclosure",
          "signal": "disclosure"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025045092/natr-20251010.htm"
    },
    {
      "filed": "2025-07-31",
      "items": [
        {
          "item": "2.02",
          "label": "Results of operations and financial condition (earnings release)",
          "signal": "earnings"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025037004/natr-20250731.htm"
    },
    {
      "filed": "2025-07-07",
      "items": [
        {
          "item": "1.01",
          "label": "Entry into a material definitive agreement",
          "signal": "deal"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025034416/natr-20250630.htm"
    },
    {
      "filed": "2025-06-27",
      "items": [
        {
          "item": "1.01",
          "label": "Entry into a material definitive agreement",
          "signal": "deal"
        },
        {
          "item": "9.01",
          "label": "Financial statements and exhibits",
          "signal": "exhibits"
        }
      ],
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000119312525149772/d14966d8k.htm"
    }
  ],
  "insider_trades": [
    {
      "owner": "Kevin R. Herbert",
      "role": "EVP & President, North America",
      "action": "sold",
      "code": "S",
      "shares": 2000,
      "value_usd": 41364,
      "date": "2026-06-12",
      "filed": "2026-06-15",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026043338/0001628280-26-043338-index.htm"
    },
    {
      "owner": "Bryant J. Yates",
      "role": "EVP & President, Europe",
      "action": "sold",
      "code": "S",
      "shares": 11968,
      "value_usd": 238163,
      "date": "2026-06-05",
      "filed": "2026-06-11",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026042619/0001628280-26-042619-index.htm"
    },
    {
      "owner": "Daniel C. Norman",
      "role": "EVP & President, Asia",
      "action": "sold",
      "code": "S",
      "shares": 9713,
      "value_usd": 200476,
      "date": "2026-06-01",
      "filed": "2026-06-03",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026040551/0001628280-26-040551-index.htm"
    },
    {
      "owner": "Nathan G. Brower",
      "role": "EVP, General Counsel",
      "action": "sold",
      "code": "S",
      "shares": 12015,
      "value_usd": 262408,
      "date": "2026-05-21",
      "filed": "2026-05-22",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026037603/0001628280-26-037603-index.htm"
    },
    {
      "owner": "Bryant J. Yates",
      "role": "EVP & President, Europe",
      "action": "sold",
      "code": "S",
      "shares": 19516,
      "value_usd": 475215,
      "date": "2026-03-13",
      "filed": "2026-03-17",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026018874/0001628280-26-018874-index.htm"
    },
    {
      "owner": "Daniel C. Norman",
      "role": "EVP & President, Asia",
      "action": "sold",
      "code": "S",
      "shares": 15383,
      "value_usd": 377191,
      "date": "2026-03-13",
      "filed": "2026-03-17",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026018869/0001628280-26-018869-index.htm"
    },
    {
      "owner": "Jonathan David Lanoy",
      "role": "SVP, Chief Accounting Officer",
      "action": "sold",
      "code": "S",
      "shares": 4000,
      "value_usd": 98800,
      "date": "2026-03-13",
      "filed": "2026-03-16",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026018051/0001628280-26-018051-index.htm"
    },
    {
      "owner": "Bryant J. Yates",
      "role": "EVP & President, Europe",
      "action": "sold",
      "code": "S",
      "shares": 1700,
      "value_usd": 37893,
      "date": "2025-12-12",
      "filed": "2025-12-16",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025057307/0001628280-25-057307-index.htm"
    },
    {
      "owner": "Jonathan David Lanoy",
      "role": "SVP, Chief Accounting Officer",
      "action": "sold",
      "code": "S",
      "shares": 5000,
      "value_usd": 102250,
      "date": "2025-11-18",
      "filed": "2025-11-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025053258/0001628280-25-053258-index.htm"
    },
    {
      "owner": "Nathan G. Brower",
      "role": "EVP, General Counsel",
      "action": "sold",
      "code": "S",
      "shares": 3800,
      "value_usd": 79078,
      "date": "2025-11-14",
      "filed": "2025-11-18",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025053006/0001628280-25-053006-index.htm"
    },
    {
      "owner": "Daniel C. Norman",
      "role": "EVP & President, Asia",
      "action": "sold",
      "code": "S",
      "shares": 8884,
      "value_usd": 181767,
      "date": "2025-11-12",
      "filed": "2025-11-19",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025053299/0001628280-25-053299-index.htm"
    },
    {
      "owner": "Bryant J. Yates",
      "role": "EVP & President, Europe",
      "action": "sold",
      "code": "S",
      "shares": 9672,
      "value_usd": 161919,
      "date": "2025-08-29",
      "filed": "2025-09-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025041639/0001628280-25-041639-index.htm"
    },
    {
      "owner": "Jonathan David Lanoy",
      "role": "SVP, Chief Accounting Officer",
      "action": "sold",
      "code": "S",
      "shares": 5000,
      "value_usd": 82550,
      "date": "2025-08-13",
      "filed": "2025-08-15",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025040494/0001628280-25-040494-index.htm"
    },
    {
      "owner": "Nathan G. Brower",
      "role": "EVP, General Counsel",
      "action": "sold",
      "code": "S",
      "shares": 9996,
      "value_usd": 165334,
      "date": "2025-08-13",
      "filed": "2025-08-15",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828025040490/0001628280-25-040490-index.htm"
    }
  ],
  "quotes": [
    {
      "text": "Our third-quarter results were disappointing and fell short of our expectations",
      "speaker": "Ken Romanzi",
      "title": "CEO of Nature’s Sunshine",
      "form": "8-K",
      "filed": "2026-11-04",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026070297/natrq32026earningsrelease.htm"
    }
  ],
  "latest_filings": [
    {
      "form": "8-K",
      "filed": "2026-08-06",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026054387/natr-20260804.htm"
    },
    {
      "form": "10-K",
      "filed": "2026-03-10",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm"
    },
    {
      "form": "10-Q",
      "filed": "2026-08-06",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026054468/natr-20260630.htm"
    },
    {
      "form": "DEF 14A",
      "filed": "2026-03-27",
      "source_url": "https://www.sec.gov/Archives/edgar/data/275053/000162828026021776/natr-20260324.htm"
    }
  ],
  "source": "SEC EDGAR filings, read by Steadybase. Every value links to the filing it came from."
}