# Natures Sunshine Products Inc (NATR)

> Cited company facts from SEC filings, by Steadybase. Web page: https://steadybase.io/company/natures-sunshine-products-inc/ JSON: https://steadybase.io/company/natures-sunshine-products-inc.json Checked Nov 10, 2026. Latest filing read: Nov 4, 2026.

## Company

- Legal name: NATURES SUNSHINE PRODUCTS INC
- Ticker: NATR (Nasdaq)
- SEC CIK: 0000275053
- Industry: Pharmaceutical Preparations (SIC 2834)
- Headquarters: Lehi, UT
- Fiscal year ends: December 31
- SEC filer category: Accelerated filer<br>Smaller reporting company
- Website: natr.com
- LinkedIn: https://www.linkedin.com/company/nsp
- Next earnings date: Feb 3, 2027 (estimated from past 8-K timing)

## Key facts

- Revenue: $480.1M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/0001628280-26-016540-index.html
- Operating income: $24.7M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/0001628280-26-016540-index.html
- Net income: $19.5M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/0001628280-26-016540-index.html
- SG&A: $178.4M for the fiscal year ended Dec 31, 2025 (10-K filed Mar 10, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/0001628280-26-016540-index.html
- Employees: 806 as of Dec 31, 2025, as reported in an SEC filing. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Shares outstanding: 17,328,776 as of Oct 23, 2026 (10-Q filed Nov 4, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026070270/0001628280-26-070270-index.html
- Auditor: Deloitte & Touche LLP, Salt Lake City, Utah, named in the latest 10-K. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm

## Business

We are a natural health and wellness company primarily engaged in the manufacturing and direct selling of nutritional and personal care products. We are a Utah corporation formed in 1976 with our principal place of business in Lehi, Utah. We sell our products to a sales force of independent consultants who use the products themselves or resell them to consumers.

Source: Item 1. Business, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm

## Annual results

| Fiscal year ended | Revenue | Operating income | Net income | SG&A |
|---|---|---|---|---|
| Dec 31, 2025 | $480.1M | $24.7M | $19.5M | $178.4M |
| Dec 31, 2024 | $454.4M | $20.1M | $7.7M | $164.0M |
| Dec 31, 2023 | $445.3M | $18.7M | $15.1M | $167.1M |
| Dec 31, 2022 | $421.9M | $16.3M | -$390,000 | $153.1M |
| Dec 31, 2021 | $444.1M | $34.7M | $30.2M | $154.1M |

Each figure comes from the annual report for that year. Filing links for every figure: https://steadybase.io/company/natures-sunshine-products-inc.json

## Officers and directors

- Ken Romanzi, CEO of Nature’s Sunshine. Source: 8-K filed Nov 4, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026070297/natrq32026earningsrelease.htm
- Kenneth G. Romanzi, Chief Executive Officer. Source: Form 4 filed May 19, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026036617/0001628280-26-036617-index.htm
- Ruth Ann Perkins, EVP, Chief Financial Officer. Source: Form 4 filed Sep 15, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026062046/0001628280-26-062046-index.htm
- Leslie Shane Jones, EVP & Chief Financial Officer. Source: Form 4 filed May 7, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026032350/0001628280-26-032350-index.htm
- Jonathan David Lanoy, SVP, Chief Accounting Officer. Source: Form 4 filed Sep 3, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026060339/0001628280-26-060339-index.htm
- Jon Lanoy, Principal Accounting Officer. Source: 8-K filed Aug 6, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026054387/natr-20260804.htm
- Kevin R. Herbert, EVP & President, North America. LinkedIn: https://linkedin.com/in/kevin-herbert-0916b66. Source: Form 4 filed Jun 29, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026045913/0001628280-26-045913-index.htm
- Bryant J. Yates, EVP & President, Europe. LinkedIn: https://linkedin.com/in/bryant-yates-b3759bb. Source: Form 4 filed Jun 11, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026042619/0001628280-26-042619-index.htm
- Daniel C. Norman, EVP & President, Asia. Source: Form 4 filed Jun 3, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026040551/0001628280-26-040551-index.htm
- Nathan G. Brower, EVP, General Counsel. Source: Form 4 filed May 22, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026037603/0001628280-26-037603-index.htm
- Erich A. Fritz, EVP, Global Supply Chain. Source: Form 4 filed May 19, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026036618/0001628280-26-036618-index.htm
- Kevin Gregory Fuller, Global Chief Marketing Officer. Source: Form 4 filed May 19, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026036616/0001628280-26-036616-index.htm
- Martin A. Gonzalez, EVP, Global Supply Chain. Source: Form 4 filed Nov 6, 2025, https://www.sec.gov/Archives/edgar/data/275053/000162828025050263/0001628280-25-050263-index.htm
- Heidi Wissmiller, Chairman of the Board and Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Jonathan D. Lanoy, Interim Principal Financial Officer. Source: 8-K filed May 11, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026033161/natr-20260511.htm
- Curtis Kopf, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Katie A. May, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Robert D. Straus, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Rong Yang, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Steven J. Fasching, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- Tess Roering, Director. Source: 10-K filed Mar 10, 2026, https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm

## Recent 8-K events

- Nov 4, 2026: Item 2.02, Results of operations and financial condition (earnings release); Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026070297/natr-20261104.htm
- Aug 6, 2026: Item 2.02, Results of operations and financial condition (earnings release); Item 5.02, Departure or appointment of directors or officers; compensation; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026054387/natr-20260804.htm
- May 11, 2026: Item 5.02, Departure or appointment of directors or officers; compensation; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026033161/natr-20260511.htm
- May 7, 2026: Item 2.02, Results of operations and financial condition (earnings release); Item 5.02, Departure or appointment of directors or officers; compensation; Item 5.07, Submission of matters to a vote of security holders; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026032330/natr-20260507.htm
- Mar 10, 2026: Item 2.02, Results of operations and financial condition (earnings release); Item 5.02, Departure or appointment of directors or officers; compensation; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026016535/natr-20260310.htm
- Nov 6, 2025: Item 2.02, Results of operations and financial condition (earnings release); Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025050268/natr-20251106.htm
- Oct 15, 2025: Item 5.02, Departure or appointment of directors or officers; compensation; Item 7.01, Regulation FD disclosure; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025045092/natr-20251010.htm
- Jul 31, 2025: Item 2.02, Results of operations and financial condition (earnings release); Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025037004/natr-20250731.htm
- Jul 7, 2025: Item 1.01, Entry into a material definitive agreement; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025034416/natr-20250630.htm
- Jun 27, 2025: Item 1.01, Entry into a material definitive agreement; Item 9.01, Financial statements and exhibits. Source: https://www.sec.gov/Archives/edgar/data/275053/000119312525149772/d14966d8k.htm

## Insider trades (Form 4)

- Jun 12, 2026: Kevin R. Herbert (EVP & President, North America) sold 2,000 shares, about $41,364. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026043338/0001628280-26-043338-index.htm
- Jun 5, 2026: Bryant J. Yates (EVP & President, Europe) sold 11,968 shares, about $238,163. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026042619/0001628280-26-042619-index.htm
- Jun 1, 2026: Daniel C. Norman (EVP & President, Asia) sold 9,713 shares, about $200,476. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026040551/0001628280-26-040551-index.htm
- May 21, 2026: Nathan G. Brower (EVP, General Counsel) sold 12,015 shares, about $262,408. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026037603/0001628280-26-037603-index.htm
- Mar 13, 2026: Bryant J. Yates (EVP & President, Europe) sold 19,516 shares, about $475,215. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026018874/0001628280-26-018874-index.htm
- Mar 13, 2026: Daniel C. Norman (EVP & President, Asia) sold 15,383 shares, about $377,191. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026018869/0001628280-26-018869-index.htm
- Mar 13, 2026: Jonathan David Lanoy (SVP, Chief Accounting Officer) sold 4,000 shares, about $98,800. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026018051/0001628280-26-018051-index.htm
- Dec 12, 2025: Bryant J. Yates (EVP & President, Europe) sold 1,700 shares, about $37,893. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025057307/0001628280-25-057307-index.htm
- Nov 18, 2025: Jonathan David Lanoy (SVP, Chief Accounting Officer) sold 5,000 shares, about $102,250. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025053258/0001628280-25-053258-index.htm
- Nov 14, 2025: Nathan G. Brower (EVP, General Counsel) sold 3,800 shares, about $79,078. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025053006/0001628280-25-053006-index.htm
- Nov 12, 2025: Daniel C. Norman (EVP & President, Asia) sold 8,884 shares, about $181,767. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025053299/0001628280-25-053299-index.htm
- Aug 29, 2025: Bryant J. Yates (EVP & President, Europe) sold 9,672 shares, about $161,919. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025041639/0001628280-25-041639-index.htm
- Aug 13, 2025: Jonathan David Lanoy (SVP, Chief Accounting Officer) sold 5,000 shares, about $82,550. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025040494/0001628280-25-040494-index.htm
- Aug 13, 2025: Nathan G. Brower (EVP, General Counsel) sold 9,996 shares, about $165,334. Source: https://www.sec.gov/Archives/edgar/data/275053/000162828025040490/0001628280-25-040490-index.htm

## What management said

- "Our third-quarter results were disappointing and fell short of our expectations" Ken Romanzi, CEO of Nature’s Sunshine (8-K filed Nov 4, 2026). Source: https://www.sec.gov/Archives/edgar/data/275053/000162828026070297/natrq32026earningsrelease.htm

## Latest filings

- 8-K filed Aug 6, 2026: https://www.sec.gov/Archives/edgar/data/275053/000162828026054387/natr-20260804.htm
- 10-K filed Mar 10, 2026: https://www.sec.gov/Archives/edgar/data/275053/000162828026016540/natr-20251231.htm
- 10-Q filed Aug 6, 2026: https://www.sec.gov/Archives/edgar/data/275053/000162828026054468/natr-20260630.htm
- DEF 14A filed Mar 27, 2026: https://www.sec.gov/Archives/edgar/data/275053/000162828026021776/natr-20260324.htm

## About this data

SEC EDGAR filings, read by Steadybase. Every value links to the filing it came from.
Steadybase covers US-headquartered public companies that file with the SEC. API and MCP access: https://steadybase.io/docs/