Building an email database is absolutely critical and foundational to success in this space. After all, how can you fill a hotel if you don't have a database to market to you? I can't think of a more efficient and cost-effective approach to fill a resort or a plane than email marketing. You are starting to see the pieces coming together of what we refer to as Allegiant 2.0.

Aug 3, 2022 / CEO / receipt, needs a key / John Redman, CEO | earnings call 2022-08-03 | transcript e4768d5c-7314-44bb-be14-34d778436df1 | chars 6447-6823 | segment 6