In Google advertising, search, and other, revenues grew 2% year-over-year, reflecting an increase in the travel and retail verticals, offset partially by a decline in finance as well as in media and entertainment.
Apr 26, 2023 / receipt, needs a key / Philip Schindler, other | earnings call 2023-04-26 | transcript bead76ce-5841-4852-9c60-3aa0bbeaba5a | chars 12026-12239 | segment 12
I mentioned earlier that travel was a contributor to growth. In March, we launched PMAX for travel goals. Now, even the smallest hoteliers can benefit from the expanded reach of hotel ads in PMAX. Like family-run Corissia Hotels Group, who drove a 32% increase in revenue and a 26% increase in total direct bookings within just one month of using PMAX for travel goals.
Apr 26, 2023 / receipt, needs a key / Philip Schindler, other | earnings call 2023-04-26 | transcript bead76ce-5841-4852-9c60-3aa0bbeaba5a | chars 14262-14631 | segment 14
Travel was always a big category. Do you feel like travel has come back full or is travel still sort of underperforming for macro reasons versus where it was pre-COVID?
Feb 1, 2022 / receipt, needs a key / Philip Schindler, other | earnings call 2022-02-01 | transcript 6a7b3db5-edab-4dfb-b083-c7abfe5c424e | chars 39189-39357 | segment 40
Look, I said earlier that travel was a contributor to our year-on-year ads growth in Q4. And we were encouraged by the performance we saw throughout much of the quarter.
Feb 1, 2022 / receipt, needs a key / Philip Schindler, other | earnings call 2022-02-01 | transcript 6a7b3db5-edab-4dfb-b083-c7abfe5c424e | chars 39718-39887 | segment 41
To close, the world is slowly starting to travel and meet up in person. And this quarter, I joined events virtually to celebrate some big milestones in regions around the world.
Oct 26, 2021 / CEO / receipt, needs a key / Philip Schindler, CEO | earnings call 2021-10-26 | transcript bded976d-8efe-4b85-8324-8a8493a4bf3d | chars 9139-9316 | segment 9
Like in travel, where hotel-free booking links are increasing traffic for many partners, from OTAs to boutique hotels. Consumers like more choice. Travel partners like free exposure. And advertisers like to augment paid campaigns with free listings. So last month, we launched free booking links for Things to Do in a new ad format that makes it easier to promote local experiences. Now, when you search ziplining, aquariums, or the Tokyo Tower, you can buy tickets directly on Google.
Oct 26, 2021 / CEO / receipt, needs a key / Philip Schindler, CEO | earnings call 2021-10-26 | transcript bded976d-8efe-4b85-8324-8a8493a4bf3d | chars 11189-11674 | segment 11
New tools like Travel Insights, which launched in the US this month after rolling out to select countries in APEC and EMEA in December, are helping our partners get a clearer picture of where demand is coming from. Wyndham Hotels and Resorts, for example, is leaning into insights and automation across Search, Display, and YouTube to meet travelers wherever and whenever they need a hotel. They drove nearly two times more direct bookings from media deployed on Google in the first half of 2021 versus the year prior.
Jul 27, 2021 / receipt, needs a key / Philip Schindler, other | earnings call 2021-07-27 | transcript e2f17d75-8237-4c37-bcec-c522b0964c62 | chars 10973-11491 | segment 11
Or take Amtrak. COVID hit, ridership plummeted, budgets were cut. Uncertainty ensued on how to efficiently reach essential travelers. So we stepped in with insights and automation. Bookings for the last quarter, which was Q2, increased three times year over year with cost per acquisition down 52%.
Jul 27, 2021 / receipt, needs a key / Philip Schindler, other | earnings call 2021-07-27 | transcript e2f17d75-8237-4c37-bcec-c522b0964c62 | chars 11492-11790 | segment 11