Just think, for example, at the expansion that we are doing now with FlyingFish. So fish from Africa traveled to Europe, to South America, and is growing today in many different markets.

May 5, 2026 / receipt, needs a key / Michelle, CEO | earnings call 2026-05-05 | transcript d5bba8e1-bc9c-4707-926a-4e0dce95ffe2 | chars 30198-30384 | segment 31

I think that on FIFA, maybe getting from the beginning, the main point, I've been talking about this similar challenge and opportunity that we would be facing this year on the operating environment, and so far it's been reality, as well as the opportunities with the comeback of the home trade with marquee events returning, and as you travel around the globe, it's been very tough to buy tickets, to be able to go to any concert or sports events. And we've been planning and working very hard for FIFA, and that's going to be by far the biggest category activation opportunity in the year, the biggest sports event in the year, And we will activate this across 70 countries and many of our brands. And in order to do with being heavy upping expenses, so already in the quarter three, but also in the quarter four, so I would say that our season marketing this year will be more skewed towards the second half.

Oct 27, 2022 / receipt, needs a key / Michel, CEO | earnings call 2022-10-27 | transcript 71f2eb5b-582e-4965-93ac-ba9062a1624c | chars 22834-23744 | segment 23