Our loyalty business continues to perform with our sales volume numbers at 341.2 million year to date. looking on track to hit our full year forecast. Our loyalty business operates at scale, as demonstrated by our consuming facing rewards storefronts, attracting over 7 million visitors to date. It also operates with excellent performance, with a 12% conversion rate. To add some context, in comparison to travel and retail websites, a conversion rate of 2% puts you among the top 20% in the industry. A rate between 3% to 4% puts you in the top 10%. With BAC loyalty achieving a 12% conversion rate, this underscores and demonstrates BAC's exceptional performance in converting customers to purchase.

Aug 14, 2024 / CEO / receipt, needs a key / Andy Main, CEO | earnings call 2024-08-14 | transcript 815bbb78-4ae9-4443-994e-6aa1650bda44 | chars 10745-11447 | segment 10

Finally, investments in product enhancements, including our switch to a holistic travel platform and expanded Apple Storefront offerings, expect to increase our market competitiveness and profitability.

Aug 14, 2024 / CEO / receipt, needs a key / Andy Main, CEO | earnings call 2024-08-14 | transcript 815bbb78-4ae9-4443-994e-6aa1650bda44 | chars 12420-12622 | segment 12