When we initially introduced BarkAir, we acknowledged that the cost of air travel for dogs was prohibitive for many pet parents. However, we emphasized our long-term goal of making air travel accessible to all dogs, not just those with wealthy owners.

Feb 5, 2025 / CEO / receipt, needs a key / Matt Meeker, CEO | earnings call 2025-02-05 | transcript 5cafd2ee-2fb7-4eb5-b1d5-ea743234f68d | chars 6079-6330 | segment 6

The possibilities for us are endless. This approach has led to our strong brand relationship with millions of customers and that emotional appeal and strong brand lead to the great margins we're now enjoying. These relationships also lead to valuable data. We believe we have more first party data on this than anyone. This is valuable because we can process it and learn which products each person and dog want to buy, which products will sell well in retail outlets, and what routes people want to fly with their dog next. Our ability to understand and use this data is getting amplified by the rapid development of AI-based tools that allow us to turn this data into actionable insights. When we have a question, we can ask and get clear answers from millions of customers. This is an advantage we've spent 12 years building, and we're starting to use that leverage for growth. One way we're leveraging that is the launch of BarkAir. This is an initiative I've thought about for over 10 years due to being unable to fly with my great Dane, Hugo. Hugo, who also inspired BarkBox, wasn't well served as a large dog living in New York City. One of the biggest turtles I and millions of other dog parents face is travel. More often than not, dogs are denied travel, confined to a duffel bag, or forced to endure the stress and potentially life-threatening conditions of flying as cargo. Since launching Bark Air, it's become even more obvious how much this service is needed with an outpouring of supp

Jun 3, 2024 / CEO / receipt, needs a key / Matt Meeker, CEO | earnings call 2024-06-03 | transcript 02fa83de-91dd-4f38-aec0-a0338583d945 | chars 7644-9144 | segment 7