And so these insights are very, very powerful. And we took them, you know, we took the cost of learning them in our slowest part of the year. So if you strip out the impact of the elimination of all of the promotions, we're effectively flat through the summer, which, again, you know, given the general weakness that people see in the consumer, certainly our peers and what we know anecdotally it seems like everyone we know traveled, that the results were actually pretty respectable.

Sep 11, 2023 / CEO / receipt, needs a key / Tom Shannon, CEO | earnings call 2023-09-11 | transcript 80612376-a8bc-4a30-90a8-e3f9adf01a54 | chars 38711-39196 | segment 40