We are packaging the digital deal program with Area Boost, which is now a product that you know helps dealers market their inventory outside of their local market. So think of it as a value proposition that says to the dealer, you have an ability not only to find that consumer who's willing to travel and look for a vehicle or have it delivered if they prefer it that way, we're now adding digital deal there. So we're going to have that consumer further through the funnel doing their financing, maybe putting a deposit down and knowing what their F&I products they want are into that mix. It just brings a much further down funnel shopper who you can sell, as Jason said, with fewer sales resources in the company. So that package becomes a more premium-rich package.

Feb 28, 2023 / receipt, needs a key / Sam Zales, President, CARS | earnings call 2023-02-28 | transcript 13d4c7fa-30bd-4ea9-aeef-07a45b5910ad | chars 61998-62768 | segment 61

The challenge is in the macro environment, when buyers and sellers are a little more skittish, they're doing less transactions per dealer than they did previously. And so our effort is continue to diversify, get more and more of that buy-side activity on the platform so that the rental fleet doesn't become a concentrated position for you. And their ins and outs of the market, when you know that they've fulfilled their fleets for the big seasonal transactions in the travel industry in the summer, they slow down their purchases, you're diversified and have more of those buyers.

Aug 8, 2022 / receipt, needs a key / Sam Zales, other | earnings call 2022-08-08 | transcript ed87e104-c415-4afc-b660-dbd3e4a35de9 | chars 34050-34632 | segment 33

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