Sales and marketing expenses increased by 167% year over year. This increase was primarily driven by increased volume of advertising and press as the company expanded its marketing footprint and launched new products. Additionally, we engaged in a new outreach program testing the product and taking it on the road and bringing the product actually to sales events for customers to see, touch, feel, and buy.

Aug 19, 2024 / CFO / receipt, needs a key / Raymond Cole, CFO | earnings call 2024-08-19 | transcript f4e5dad2-ce5c-4ff8-8080-74752137aa5a | chars 9608-10016 | segment 10