Educational Development Corp.
- EDUC · Nasdaq
- Wholesale-Miscellaneous Nondurable Goods
- Tulsa, OK
- 64 employees
- CIK 0000031667
Updated from SEC filings through
Top things to know
Executives
- Craig M. White President, Chief Executive Officer, and Chairman of the Board (Principal Executive Officer) 10-K, 2026-05-19
- Dan E. O'Keefe Chief Financial Officer and Corporate Secretary 10-K, 2026-05-19
- Keefe Daniel E. O. CHIEF FINANCIAL OFFICER 4, 2025-11-18
- Heather N. Cobb CHIEF SALES & MKTG OFFICER 4, 2025-11-18
Educational Development Corp is a U.S. public company in wholesale-miscellaneous nondurable goods (SIC 5190), headquartered in Tulsa, OK. It trades as EDUC on Nasdaq. Revenue was $22.9M in the fiscal year ending February 28, 2026, -33.0% from the year before. It reported about 64 employees. Craig M. White is President, Chief Executive Officer, and Chairman of the Board (Principal Executive Officer).
Five-year financials
| Metric | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|---|
| Revenue | $22.9M 10-K, 2026-05-19 | $34.2M 10-K, 2026-05-19 | $51.0M 10-K, 2025-05-19 | $87.8M 10-K, 2024-05-21 | $142M 10-K, 2023-05-17 |
| Operating income | Not on file | Not on file | Not on file | Not on file | Not on file |
| SG&A | $3.5M 10-K, 2026-05-19 | $5.8M 10-K, 2026-05-19 | $8.8M 10-K, 2025-05-19 | $15.8M 10-K, 2024-05-21 | $23.0M 10-K, 2023-05-17 |
| Net income | $2.3M 10-K, 2026-05-19 | -$5.3M 10-K, 2026-05-19 | $546K 10-K, 2025-05-19 | -$2.5M 10-K, 2024-05-21 | $8.3M 10-K, 2023-05-17 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Craig M. White | President, Chief Executive Officer, and Chairman of the Board (Principal Executive Officer) | 10-K, 2026-05-19 |
| Dan E. O'Keefe Chief Financial Officer at Educational Development Corporation | Chief Financial Officer and Corporate Secretary | 10-K, 2026-05-19 |
| Keefe Daniel E. O. | CHIEF FINANCIAL OFFICER | 4, 2025-11-18 |
| Heather N. Cobb Chief Sales & Marketing Officer at Educational Development Corporation | CHIEF SALES & MKTG OFFICER | 4, 2025-11-18 |
| Amy Emerson | Board member (per proxy) bio: Director | DEF 14A, 2026-05-28 |
| Brad V. Stoots | Board member (per proxy) bio: lead independent director | DEF 14A, 2026-05-28 |
| Steven G. Hooser | Board member (per proxy) bio: Director | DEF 14A, 2026-05-28 |
| Bradley V. Stoots | Director | 10-K, 2026-05-19 |
| Steven Hooser | Director | 10-K, 2026-05-19 |
What Educational Development Corp does
Direct Sales Division (“PaperPie”) – This division sells our books and products through independent sales representatives (“Brand Partners”) direct to the customer. Our Brand Partners sell our products in various ways, including hosting home parties, through social media collaboration platforms on the internet, hosting book fairs with schools and public libraries and through other events. This division had approximately 4,300 active Brand Partners as of February 28, 2026.
Item 1. Business, 10-K for the year ending February 28, 2026
Shares and governance
| Shares outstanding | 8.5 million (as of October 5, 2026) | 10-Q, October 14, 2026 |
|---|---|---|
| Public float | $9.6M (as of August 31, 2025) | 10-K, May 19, 2026 |
| Reportable segments | 2 (period ending August 31, 2026) | 10-Q, October 14, 2026 |
| Latest proxy statement | Meeting July 8, 2026 (filed May 28, 2026) | DEF 14A, May 28, 2026 |
| Auditor | Hogantaylor LLP (Tulsa, Oklahoma) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| November 14, 2025 | Craig M. White CHIEF EXECUTIVE OFFICER | Buy | 33,029 | Form 4, November 18, 2025 | |
| November 14, 2025 | Keefe Daniel E. O. CHIEF FINANCIAL OFFICER | Buy | 9,407 | Form 4, November 18, 2025 | |
| November 14, 2025 | Heather N. Cobb CHIEF SALES & MKTG OFFICER | Buy | 18,158 | Form 4, November 18, 2025 | |
| October 15, 2025 | Amy Emerson Director | Buy | 4,000 | $5K | Form 4, October 17, 2025 |
| October 15, 2025 | Steven G. Hooser Director | Buy | 4,000 | $5K | Form 4, October 16, 2025 |
| October 15, 2025 | Bradely Von Stoots Director | Buy | 4,000 | $5K | Form 4, October 16, 2025 |
| October 15, 2025 | Kara Gae Neal Director | Buy | 4,000 | $5K | Form 4, October 16, 2025 |
Recent 8-K events
- 8-K filed 2026-10-14
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-09-09
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-07-14
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-07-09
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-06-16
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-05-19
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-04-21
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2026-03-11
- Item 1.01 Entry into a material definitive agreement
- 8-K filed 2026-01-08
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2025-12-11
- Item 7.01 Regulation FD disclosure
Frequently asked questions about Educational Development Corp
- What does Educational Development Corp do?
- Educational Development Corp is classified by the SEC as Wholesale-Miscellaneous Nondurable Goods (SIC 5190). It is based in Tulsa, OK.
- What is Educational Development Corp's revenue?
- $22.9M for the fiscal year ending February 28, 2026, from its 10-K filed May 19, 2026.
- Is Educational Development Corp profitable?
- Educational Development Corp reported net income of $2.3M for the fiscal year ending February 28, 2026.
- How many employees does Educational Development Corp have?
- About 64 as of February 28, 2026, as stated in its annual report.
- Who is the CEO of Educational Development Corp?
- Craig M. White, President, Chief Executive Officer, and Chairman of the Board (Principal Executive Officer), as named in a 10-K filed May 19, 2026.
- Who is the CFO of Educational Development Corp?
- Dan E. O'Keefe, Chief Financial Officer and Corporate Secretary, as named in a 10-K filed May 19, 2026.
- Where is Educational Development Corp headquartered?
- Tulsa, OK.
- What is Educational Development Corp's stock ticker?
- EDUC on Nasdaq.
- What industry is Educational Development Corp in?
- Wholesale-Miscellaneous Nondurable Goods, SIC code 5190.
- What is Educational Development Corp's website?
- edcpub.com.
- When does Educational Development Corp report earnings next?
- January 19, 2027. Source: estimate_8k_pattern.
- Is Educational Development Corp a public company?
- Yes. Educational Development Corp files with the SEC under CIK 0000031667 and trades as EDUC.
- Who audits Educational Development Corp?
- Hogantaylor LLP, Tulsa, Oklahoma, as named in its latest annual report (10-K).
- How many shares of Educational Development Corp are outstanding?
- 8.5 million shares as of October 5, 2026, from its 10-Q filed October 14, 2026.
- What is Educational Development Corp's public float?
- $9.6M as of August 31, 2025, as reported on the cover of its 10-K filed May 19, 2026.
- How many business segments does Educational Development Corp report?
- 2 reportable segments for the period ending August 31, 2026, from its 10-Q filed October 14, 2026.
- When is Educational Development Corp's annual shareholder meeting?
- July 8, 2026, per its proxy statement (DEF 14A) filed May 28, 2026.
- Have Educational Development Corp insiders traded stock recently?
- Since October 15, 2025, officers and directors reported 0 open-market sales and 7 purchases worth about $20K on Forms 4 and 5. The most recent: Craig M. White (CHIEF EXECUTIVE OFFICER) bought 33,029 shares on November 14, 2025.