And then certainly a fun thing to do is to get out and spend time with physicians and other partners that we have and market the product. And we had a phenomenal kickoff of LU Pro at a Heart Rhythm Society meeting in San Diego just a few weeks ago. where we launched our ad campaign, Putting an End to Unnecessary Roughness, Feel the Difference Biology Makes. And I'll just tell you, you can see here is a photograph of our booth, I would say, rather strategically placed in the middle of this conference center next to our partners of Austin Scientific and in real serious proximity to some of our competitors. And it stood out. It was very eye-catching, and we had a tremendous presence at our booth. It was great getting to speak with our physician partners who were stopping by and engaging with us, and I want to thank many, actually, investors and other partners of you who stopped by and said hello at HRS. I hope you enjoyed the experience as much as we did, but it was a great kickoff to Eliupro, and it was a great kickoff to this marketing campaign, where we think really underscores the value proposition that we add.

May 8, 2025 / receipt, needs a key / Randy Mills, CEO | earnings call 2025-05-08 | transcript 54319fd6-05ca-49b3-be9d-3a39a87c4930 | chars 13099-14228 | segment 13