In 365-day engagements, we are providing multiple entry points to the customer engagement cycle through trade shows, conferences, webinars, media content, and commerce. This reinforces our brands in their respective markets, increasing their reach and driving down the acquisition cost of attendees to our events. This is where we're seeing the most opportunities to scale by leveraging artificial intelligence, where we have numerous tests across our content and marketing teams. We're excited about some of the early results and expect to fully implement it in certain areas of the business in 2025.

Aug 8, 2024 / CEO / receipt, needs a key / Irvi Sedky, CEO | earnings call 2024-08-08 | transcript 631cd97d-4ecb-435e-8a00-fbe5f74094fc | chars 5094-5695 | segment 5