Our user base, however, continued to grow rapidly on both sides in the first quarter of 2024. Currently, average daily new shipper registration exceeded 20,000, while trucker averaged over 10,000 daily registrations. The strong user growth momentum was primarily driven by our effective user acquisition strategies. Through a combination of online promotions, truck sticker advertising, offline promotions, and branding campaigns, we have meaningfully increased our brand visibility and awareness, expanding our platform's user community. Our recently relaunched truck sticker advertising model involving outfitting truck exteriors with Yu Man Man branded advertising is one noteworthy example. This promotional campaign has greatly amplified our brand visibility as trucks travel intercity routes and operating in logistic parks. In 2024, we'll continue to integrate online and offline user acquisition channels for optimal impact with a focus on online channels. We'll allocate over half of our user acquisition budget to online initiatives to reach potential users more efficiently and attract more shippers and truckers, propelling the expansion of our logistics service network.

May 21, 2024 / receipt, needs a key / Simon, CEO | earnings call 2024-05-21 | transcript c41faec3-92c0-44fd-ad4a-ca103cbdb901 | chars 28677-29860 | segment 29

In addition, we have formed cooperation with offline service areas set up trucker service stations and temporary service points, and provided care packages for truckers during peak freight logistics periods to help truckers enjoy short breaks and supplies that increase their comfort while traveling. These amenities enhance truckers' sense of belonging on our platform while also attracting new truckers to FTA.

May 22, 2023 / receipt, needs a key / Management, other | earnings call 2023-05-22 | transcript 21d16c38-0ec9-45cb-9842-464618d631cb | chars 31682-32094 | segment 32

In the first quarter, our overall travel rate reached about 28%. The same rate and the same rate have increased significantly. What is the main reason for this? In the second quarter, what is our travel target in the second quarter?

May 22, 2023 / receipt, needs a key / Julu Li, analyst | earnings call 2023-05-22 | transcript 21d16c38-0ec9-45cb-9842-464618d631cb | chars 22691-22923 | segment 23