And then on the product side, part of the concept behind intentions-based products, which we've been talking about for a long time now, is that there are people who might have a Grindr account but not use it as much because Grindr is very general in terms of what it's offering is, whereas they want a more specific intention, whether it's a right now intention, whether it's a relationship intention, or whether it's something else like travel. And so as we build out these intention-based products right now and like relationships, we believe that it's a way to bring users to be more engaged with the app.

Aug 7, 2025 / CEO / receipt, needs a key / Anand Oswal, Ph.D., CEO | earnings call 2025-08-07 | transcript fc2f7ee2-f63c-4c94-8f3e-216fada51604 | chars 13585-14193 | segment 14

And then there are other areas like travel that we're going to go after next that add more to the TAM.

Aug 7, 2025 / CEO / receipt, needs a key / Anand Oswal, Ph.D., CEO | earnings call 2025-08-07 | transcript fc2f7ee2-f63c-4c94-8f3e-216fada51604 | chars 15407-15509 | segment 16