Yeah, absolutely. So... We knew Q4 was going to be challenging in advance of Q4, in HHC in particular. We moved to put price increases in place not quickly enough. It took too long for those to root in, given the lower volume we experienced at the same time during that quarter. So, you know, what are we doing about it? You know, because this is obviously top of... you know, our list, Rosemarie. You know, we are aggressively revaluing, revalidating our cost reduction efforts that have been already underway there. Those have been added to by the GBU leader. The pricing actions that we already had in flight have been increased and enhanced.

Jan 16, 2025 / CEO / receipt, needs a key / Celeste Mastin, CEO | earnings call 2025-01-16 | transcript 9b58bd20-140d-432c-8707-b646f0b59f6a | chars 49540-50185 | segment 50