Honest Company, Inc.
- HNST · Nasdaq
- Retail-Catalog & Mail-Order Houses
- Los Angeles, CA
- 174 employees
- CIK 0001530979
Updated from SEC filings through
Top things to know
Executives
- Carla Vernon Chief Executive Officer 4, 2026-08-24
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Curtiss Bruce Chief Financial & Operating Officer 8-K, 2026-05-27 - Curtiss James Bruce III Chief Fin. & Operating Officer 4, 2026-08-24
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Dorria L. Ball Chief People Officer 4, 2026-08-24 - Stephen Winchell Chief Innovation Officer 4, 2026-05-22
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Etienne von Kunssberg Senior Vice President, Supply Chain 10-K, 2026-02-25
Honest Company, Inc. is a U.S. public company in retail-catalog & mail-order houses (SIC 5961), headquartered in Los Angeles, CA. It trades as HNST on Nasdaq. Revenue was $371M in the fiscal year ending December 31, 2025, -1.9% from the year before. It reported about 174 employees. Carla Vernon is Chief Executive Officer.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $371M 10-K, 2026-02-25 | $378M 10-K, 2026-02-25 | $344M 10-K, 2026-02-25 | $314M 10-K, 2025-02-26 | $319M 10-K, 2024-03-08 |
| Operating income | -$18.5M 10-K, 2026-02-25 | -$6.3M 10-K, 2026-02-25 | -$38.9M 10-K, 2026-02-25 | -$49.8M 10-K, 2025-02-26 | -$36.8M 10-K, 2024-03-08 |
| SG&A | $79.5M 10-K, 2026-02-25 | $99.0M 10-K, 2026-02-25 | $94.6M 10-K, 2026-02-25 | $87.3M 10-K, 2025-02-26 | $84.1M 10-K, 2024-03-08 |
| Net income | -$15.7M 10-K, 2026-02-25 | -$6.1M 10-K, 2026-02-25 | -$39.2M 10-K, 2026-02-25 | -$49.0M 10-K, 2025-02-26 | -$38.7M 10-K, 2024-03-08 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Carla Vernon | Chief Executive Officer | 4, 2026-08-24 |
| Curtiss Bruce EVP and CFO The Honest Company | Chief Financial & Operating Officer | 8-K, 2026-05-27 |
| Curtiss James Bruce III | Chief Fin. & Operating Officer | 4, 2026-08-24 |
| Dorria L. Ball | Chief People Officer | 4, 2026-08-24 |
| Stephen Winchell | Chief Innovation Officer | 4, 2026-05-22 |
| Steve Winchell | Named in proxy bio: Chief Innovation Officer | DEF 14A, 2026-04-09 |
| Etienne von Kunssberg | Senior Vice President, Supply Chain | 10-K, 2026-02-25 |
| Katherine Barton | Chief Growth Officer | 4, 2025-11-21 |
| Thomas Sternweis SVP of Enterprise Strategy at The Honest Company | SVP, Enterprise Dev. & Strat. | 4, 2026-09-15 |
 Brendan Sheehey General Counsel at The Honest Company | General Counsel | 4, 2026-08-24 |
| Jonathan Mayle Executive Vice President- Chief Customer Officer at The Honest Company | SVP, Customer Sales | 4, 2026-08-24 |
| Kunssberg Etienne von | SVP, Supply Chain | 4, 2026-08-24 |
| Alissa Lynch | Board member (per proxy) bio: Director nominee | DEF 14A, 2026-04-09 |
| Andrea A. Turner | Board member (per proxy) bio: Director nominee | DEF 14A, 2026-04-09 |
| Jessica Alba | Board member (per proxy) bio: Director nominee | DEF 14A, 2026-04-09 |
| Katherine Bayne | Board member (per proxy) bio: Director | DEF 14A, 2026-04-09 |
What Honest Company, Inc. does
Founded in 2012, The Honest Company (the “Company,” or “Honest,” or which may also be referred to as “we,” “us” or “our”) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Shares outstanding | 109.1 million (as of October 30, 2026) | 10-Q, November 5, 2026 |
|---|---|---|
| Public float | $524M (as of June 30, 2025) | 10-K, February 25, 2026 |
| Reportable segments | 1 (period ending September 30, 2026) | 10-Q, November 5, 2026 |
| Latest proxy statement | Meeting December 31, 2025 (filed April 9, 2026) | DEF 14A, April 9, 2026 |
| Auditor | PricewaterhouseCoopers LLP (Los Angeles, California) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| October 8, 2026 | Thomas Sternweis SVP, Enterprise Dev. & Strat. | Sale | 25,000 | $123K | Form 4, October 9, 2026 |
| September 14, 2026 | Thomas Sternweis SVP, Enterprise Dev. & Strat. | Sale | 25,000 | $137K | Form 4, September 15, 2026 |
| August 21, 2026 | Kunssberg Etienne von SVP, Supply Chain | Sale | 7,195 | $36K | Form 4, August 24, 2026 |
| August 20, 2026 | Thomas Sternweis SVP, Enterprise Dev. & Strat. | Sale | 6,403 | $32K | Form 4, August 24, 2026 |
| August 20, 2026 | Brendan Sheehey General Counsel | Sale | 9,664 | $48K | Form 4, August 24, 2026 |
| August 20, 2026 | Jonathan Mayle SVP, Customer Sales | Sale | 6,161 | $31K | Form 4, August 24, 2026 |
| August 20, 2026 | Carla Vernon Chief Executive Officer | Sale | 117,893 | $588K | Form 4, August 24, 2026 |
| August 20, 2026 | Curtiss James Bruce III Chief Fin. & Operating Officer | Sale | 3,129 | $16K | Form 4, August 24, 2026 |
Recent 8-K events
- 8-K filed 2026-11-05
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-08-05
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-06-18
- Item 1.01 Entry into a material definitive agreement
- Item 2.03 Creation of a direct financial obligation
- 8-K filed 2026-05-27
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-05-12
- Item 8.01 Other events
- 8-K filed 2026-05-06
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-04-06
- Item 1.01 Entry into a material definitive agreement
- Item 1.02 Termination of a material definitive agreement
- Item 2.03 Creation of a direct financial obligation
- 8-K filed 2026-02-25
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2025-11-05
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 2.05 Costs associated with exit or disposal activities (restructuring)
- 8-K filed 2025-08-06
- Item 2.02 Results of operations and financial condition (earnings release)
Frequently asked questions about Honest Company, Inc.
- What does Honest Company, Inc. do?
- In its own words, from Item 1 of its 10-K: "Founded in 2012, The Honest Company (the “Company,” or “Honest,” or which may also be referred to as “we,” “us” or “our”) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty."
- What is Honest Company, Inc.'s revenue?
- $371M for the fiscal year ending December 31, 2025, from its 10-K filed February 25, 2026.
- Is Honest Company, Inc. profitable?
- Honest Company, Inc. reported net income of -$15.7M for the fiscal year ending December 31, 2025.
- How many employees does Honest Company, Inc. have?
- About 174 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Honest Company, Inc.?
- Carla Vernon, Chief Executive Officer, as named in a 4 filed August 24, 2026.
- Who is the CFO of Honest Company, Inc.?
- Curtiss Bruce, Chief Financial & Operating Officer, as named in a 8-K filed May 27, 2026.
- Where is Honest Company, Inc. headquartered?
- Los Angeles, CA.
- What is Honest Company, Inc.'s stock ticker?
- HNST on Nasdaq.
- What industry is Honest Company, Inc. in?
- Retail-Catalog & Mail-Order Houses, SIC code 5961.
- What is Honest Company, Inc.'s website?
- honest.com.
- When does Honest Company, Inc. report earnings next?
- February 3, 2027. Source: estimate_8k_pattern.
- Is Honest Company, Inc. a public company?
- Yes. Honest Company, Inc. files with the SEC under CIK 0001530979 and trades as HNST.
- Who audits Honest Company, Inc.?
- PricewaterhouseCoopers LLP, Los Angeles, California, as named in its latest annual report (10-K).
- How many shares of Honest Company, Inc. are outstanding?
- 109.1 million shares as of October 30, 2026, from its 10-Q filed November 5, 2026.
- What is Honest Company, Inc.'s public float?
- $524M as of June 30, 2025, as reported on the cover of its 10-K filed February 25, 2026.
- How many business segments does Honest Company, Inc. report?
- 1 reportable segment for the period ending September 30, 2026, from its 10-Q filed November 5, 2026.
- When is Honest Company, Inc.'s annual shareholder meeting?
- December 31, 2025, per its proxy statement (DEF 14A) filed April 9, 2026.
- Have Honest Company, Inc. insiders traded stock recently?
- Since August 11, 2025, officers and directors reported 45 open-market sales worth about $4.4M and 0 purchases on Forms 4 and 5. The most recent: Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 25,000 shares on October 8, 2026.