So that will increase the total expenditure on R&D. As far as marketing, when it's a little bit difficult to sell because of the softness of the market, and you want to keep your market share, you have to spend more on marketing. B2B, B2C, social media, conferences, which we're now planning to be in many of them all over the world.

Feb 10, 2026 / receipt, needs a key / Moshe Mizrahi, CEO | earnings call 2026-02-10 | transcript 44727010-dd49-49b3-bde7-79f048a63a7c | chars 27713-28046 | segment 28

The year-over-year increase reflects continued investment in our sales team, resulting in higher salaries and travel and entertainment costs.

Jul 30, 2025 / receipt, needs a key / Yair Malka, CFO | earnings call 2025-07-30 | transcript a5fea703-d6d0-42e2-9e2a-1924f7c693de | chars 4908-5049 | segment 5

related travel restrictions. Such disruptions may continue over a sustained period and could cause direct injury or damage to our supplier’s

filing / Feb 10, 2026 / receipt

and workweek, recuperation pay, travel expenses and pension rights with respect to our Israeli employees. All of our employment and consulting agreements include employees’ and consultants’ undertakings with respect to confidentiality, noncompetition and assignment to us of intellectual property rights developed in the course of their employment or engagement with us.

filing / Feb 10, 2026 / receipt

Additionally, these fixed costs may slow our ability to reduce costs in the face of a sudden decline in demand for our products, which

filing / Feb 10, 2026 / receipt

territories, which may result in higher fixed costs than our competitors and may slow our ability to reduce costs in the face of a sudden

filing / Feb 10, 2026 / receipt

We believe our current office space is sufficient to meet our anticipated needs for the foreseeable future and is suitable for the conduct of our business.

filing / Feb 10, 2026 / receipt

Moshe Mizrahy | 73 | Chief Executive Officer and Director

filing / Feb 10, 2026 / receipt

Yair Malca | 48 | Chief Financial Officer

filing / Feb 10, 2026 / receipt

Michael Dennison | 45 | President, North America

filing / Feb 10, 2026 / receipt

Dr. Michael Kreindel | 59 | Chief Technology Officer and Director

filing / Feb 10, 2026 / receipt