Accordingly, as we have been communicating, now is the time for us to invest in scaling our business. We began in earnest in the latter part of 2024, hiring more sales reps, implementation management, and additional help desk support. We've continued investing in 2025 with bringing on sales engineering resources, and a VP of sales to strengthen and institutionalize our sales tools and processes as we grow. We've also expanded our outbound sales efforts with internal and contracted resources. Our marketing spend will include more frequency and a larger presence at select trade shows, as well as expanded campaigns. These investments will modestly, and we expect temporarily, reduce our EBITDA but we also expect that they will bring revenue opportunities that should exceed the spend and be accretive at the same point in later 2025 and in 2026.

Mar 24, 2025 / CEO / receipt, needs a key / Jim DiSocio, CEO | earnings call 2025-03-24 | transcript 957d6fed-8730-4fbb-9c31-cd403a1195d2 | chars 6003-6854 | segment 6

Our marketing spend will include more frequency and a larger presence at select trade shows, as well as expanded campaigns.

Nov 13, 2024 / CEO / receipt, needs a key / Jim DiSocio, CEO | earnings call 2024-11-13 | transcript c814ff72-8aab-4e9c-8cca-e68e5c9aeb2e | chars 5321-5444 | segment 5