First and foremost, we are amplifying our brand story. We recently launched our new co-branded campaign with National Geographic, Reframe Travel, showcasing how lean blood enables guests to experience the world through a unique, authentic lens. How you see it matters. And this is why guests choose LeanBlood Expeditions. And this complaint captures our difference so well. It is launched across multiple channels and early engagements are very promising.

Feb 27, 2025 / CEO / receipt, needs a key / Natalia Leahy, CEO | earnings call 2025-02-27 | transcript ff4aaa14-1268-4341-87db-c4eed7b78446 | chars 8686-9141 | segment 9

Second, we will focus on reaching new audiences and reaching them through new sales channels. For this, we developed a robust plan with our National Geographic partners. It spans from integrating booking tools with the Disney National Geographic platform to joining Disney's earmarked travel advisor program, which will significantly increase our exposure to new top-tier travel agencies. In addition, we will target Disney audiences through direct mail, reaching new guest prospects.

Feb 27, 2025 / CEO / receipt, needs a key / Natalia Leahy, CEO | earnings call 2025-02-27 | transcript ff4aaa14-1268-4341-87db-c4eed7b78446 | chars 9142-9626 | segment 9