company LPLA - SteadyBase

steadybase-$ company LPLA

account_id none on file

legal_name LPL Financial Holdings Inc.

ticker LPLA

cik 1397911

domain lpl.com

linkedin_company_url https://www.linkedin.com/company/lpl-financial

entry_point_account_id none on file

exchange Nasdaq

sector Finance

hq San Diego, CA, United States

irhttps://www.lpl.com/investors.html

sector index/company/sector/finance/

calls 4 filings 40 executives 8 family 0

why_nownone on file

calls

Moving on to Q2 promotional expense it was 164 million up 12 million from Q1 primarily driven by conference spend and transition assistance resulting from our strong recruiting. Looking ahead to Q3 we expect promotional expense to increase by approximately 35 million driven by conference spend as we will host our annual focus conference next month as well as transition assistance related to commons.

Jul 31, 2025 / receipt, needs a key / Matt Audit, CFO | earnings call 2025-07-31 | transcript f431559b-0e44-45b7-a81f-4c35a1abbdfa | chars 11745-12147 | segment 11

Looking ahead to Q2, we expect promotional expense to increase by approximately 20 million, driven by conference spend, as well as increased transition assistance resulting from strong recruiting.

May 8, 2025 / receipt, needs a key / Matt Audet, CFO | earnings call 2025-05-08 | transcript fbe9f293-d5c8-4a3a-be4d-c2e703d1c868 | chars 12757-12953 | segment 12

Yeah, I mean, I think a couple of things. I think the conference from a seasonality standpoint, it is in Q3 each year. So just given a little, I was given color on the sequential change. The other thing I'd keep in mind is specific to the onboarding costs associated with Prudential. Just a reminder of the spend there to bring them on board. There's no TA associated with Prudential. What's really important to them is really the technology build and the process to get on board. So when you look at the What we're spending there, $125 million of integration costs and $200 million of technology, that is the entire amount that's being spent there, and a lot of that will show up in promotional.

Jul 25, 2024 / receipt, needs a key / Matt, CFO | earnings call 2024-07-25 | transcript 60100ebb-130a-469e-9e55-76546cf4deb5 | chars 49381-50077 | segment 49

So when you think about the trends, especially year over year, probably the spend-related prudential, which will, when you look at the overall spend, probably peak for the two highest quarters are likely be Q2 and Q3. um, related to that. Um, I think when you get on the other side of that meeting on the other side of, um, our largest conference, you get into Q4 and you get on the other side of prudential related spend. I think then you get into the core drivers, just the level, um, and amount of our recruiting, right? So the, the underwriting to TA hasn't changed. Then it's really just driven by the, really the tonnage or the amount of recruiting we're doing, which I think we've covered a few times. Uh, we keep hitting new record levels. So we think it's a good use of capital, but, um, Hopefully that helps give you a little sense as to why that number is increasing. It's largely a timing of conference and credential.

Jul 25, 2024 / receipt, needs a key / Matt, CFO | earnings call 2024-07-25 | transcript 60100ebb-130a-469e-9e55-76546cf4deb5 | chars 50078-51008 | segment 50

filings

Wealth Advisor - Starion Bank | {"ats": "workday", "city": "Bismarck", "state": "ND", "job_id": "/job/Bismarck-ND/Wealth-Advisor---Starion-Bank_R-053830-1", "remote": false, "category": "other", "func

company_statement / Sep 16, 2026 / receipt

AVP, Learning & Leadership Development | {"ats": "workday", "city": null, "state": null, "job_id": "/job/Fort-MillCharlotte/AVP--Learning---Leadership-Development_R-053740-2", "remote": false, "catego

company_statement / Sep 16, 2026 / receipt

AVP, Service Operational Readiness | {"ats": "workday", "city": null, "state": null, "job_id": "/job/Fort-MillCharlotte/AVP--Service-Operational-Readiness_R-053118-2", "remote": false, "category": "ot

company_statement / Sep 16, 2026 / receipt

Advisor Licensing Program | {"ats": "workday", "city": null, "state": null, "job_id": "/job/Austin-TX/Advisor-Licensing-Program_R-053274", "remote": false, "category": "other", "function": "other", "l