I was just in Europe a couple of weeks ago and experienced it myself. So here's where things stand. So as you say, there is a rebranding effort going on. You can see it very actively, for example, in places like Barcelona, where, and now in Dublin and Athens, various different places where free now has particular strength, where you see quite a few of the taxi cabs saying now free now by Lyft. It's actually about a third of the taxi cabs right now in Barcelona along St. Frida by Lyft on them, and you can see them all over the city. So that's great. So that starts to give people a sense of kind of who we are. Many people actually have a sense of who Lyft is. It's an American innovative ride-share company, and now we're sort of starting to put it a little bit more front and center. By next year, as we said in the prepared remarks, we expect to be fully integrated in the sense that any traveler can open up the Lyft app and be able to order a Lyft kind of natively, let's say, on the app without having to open up a new app. and that's going to be obviously a big step forward for all of us, but that's still, you know, 2027. And so in between now and then, you'll start to see, you know, little bits and pieces on the rebranding effort, but the truth of the matter is the main action there will be once we have the product ready. You know, we don't really want to sort of get people excited about Lyft and then have them open up Lyft and not be able to order a product natively. So I'd say

Aug 6, 2026 / CEO / receipt, needs a key / David Risher, CEO | earnings call 2026-08-06 | transcript e295ce08-fedd-4d29-a118-ec5631563bde | chars 24489-25989 | segment 25

So what can you do on top of that for particular segments? Well, you can start to build programming that speaks specifically to people's needs If you look at business travelers, business travelers, there's a very well-understood dynamic that involves, you know, getting typically points, you know, cash back or something on business travel and then spending them on leisure. That's well understood. And we now have a great program there. It's up, you know, activations, as we mentioned, the prepare remarks are up 26% year on year. And it's a great program. It doesn't cost you anything at all. You just sign up as a business. If anyone here has not signed up as a business traveler through their business on Lyft, business rewards, you absolutely should be. You get money back and then you spend it on Lyft and it's a wonderful thing.

Feb 10, 2026 / CEO / receipt, needs a key / David Risher, CEO | earnings call 2026-02-10 | transcript fd4d09e2-9d88-4827-b507-d7e36e66dfce | chars 31578-32413 | segment 32