company MAX - SteadyBase

steadybase-$ company MAX

account_id none on file

legal_name MediaAlpha, Inc.

ticker MAX

cik 1818383

domain mediaalpha.com

linkedin_company_url https://www.linkedin.com/company/mediaalpha/

entry_point_account_id none on file

name MediaAlpha Inc.

exchange NYSE

sector Consumer Discretionary

irhttp://investors.mediaalpha.com/

sector index/company/sector/consumer-discretionary/

calls 1 filings 22 executives 4 family 0

why_nownone on file

calls

Additionally, we have decided to exit the travel vertical by the end of the second quarter. which contributed approximately $1 million of transaction value and $100,000 of profit in Q1.

Apr 30, 2025 / receipt, needs a key / Pat Thompson, CFO | earnings call 2025-04-30 | transcript 66571ce6-09ca-4c34-8ed1-5091f68912d2 | chars 4924-5109 | segment 4

filings

Sales and marketing expenses also include costs related to attracting partners to our platform, including marketing and promotions, tradeshows and related travel and entertainment expenses.

filing / Jul 29, 2026 / receipt

We use Contribution and Contribution Margin to measure the return on our relationships with our Supply Partners (excluding certain fixed costs), the financial return on and efficacy of our online advertising costs to drive consumers to our proprietary websites, and our operating leverage.

filing / Jul 29, 2026 / receipt

We present Contribution and Contribution Margin because they are used by our management and board of directors to manage our operating performance, including evaluating our operational performance against budget and assessing our overall operating efficiency and operating leverage.

filing / Jul 29, 2026 / receipt

On February 3, 2026, the Company entered into a lease agreement for a new corporate headquarters comprised of approximately 21,000 square feet of office space located in Los Angeles, CA.

filing / Jul 29, 2026 / receipt

On June 10, 2026, the Company entered into an amendment to the lease agreement for its existing office space located in Bellevue, WA, which increased the size of the space and extended the term by 64 months commencing upon completion of the improvements in the premises, which is expected to occur in the fourth quarter of 2026.

filing / Jul 29, 2026 / receipt

Sales and marketing expenses also include costs related to attracting partners to our platform, including marketing and promotions, tradeshows and related travel and entertainment expenses.