Outside of the US, Japan, and Europe, all three of our smoke-free categories are delivering dynamic growth, with Q3 shipments up plus 23% to over 12 billion units. This includes continued strong high-cost performance in South Korea, rapid growth in Pakistan and South Africa, and very dynamic multi-category growth in global travel retail and Indonesia.

Oct 21, 2025 / CFO / receipt, needs a key / Emmanuel Babot, CFO | earnings call 2025-10-21 | transcript 3630c781-ac7e-4043-85df-e3d9b83b9f55 | chars 21334-21687 | segment 21

Importantly, these savings do not include those resulting from the pandemic, such as reduced travel and the necessary shift of consumers to digital channels.

Feb 4, 2021 / CFO / receipt, needs a key / Emmanuel Babot, CFO | earnings call 2021-02-04 | transcript 3c225d41-9ad7-482f-b26f-6fc7824aa5f7 | chars 10068-10225 | segment 10