Playboy, Inc.
- PLBY ยท Nasdaq
- Retail-Miscellaneous Retail
- Los Angeles, CA
- 588 employees
- CIK 0001803914
Updated from SEC filings through
Top things to know
Executives
- Bernhard L. Kohn III CEO & President 4, 2026-07-24
- Marc Crossman CFO & COO 4, 2026-07-24
- Christopher Riley General Counsel & Secretary 4, 2026-07-24
- David Edward Miller Pres., Playboy, Media & Brand 4, 2026-07-24
Playboy, Inc. is a U.S. public company in retail-miscellaneous retail (SIC 5900), headquartered in Los Angeles, CA. It trades as PLBY on Nasdaq. Revenue was $121M in the fiscal year ending December 31, 2025, +4.1% from the year before. It reported about 588 employees. Bernhard L. Kohn III is CEO & President.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $121M 10-K, 2026-03-16 | $116M 10-K, 2026-03-16 | $143M 10-K, 2025-03-13 | $186M 10-K, 2024-03-29 | $247M 10-K, 2023-03-16 |
| Operating income | -$8.0M 10-K, 2026-03-16 | -$50.8M 10-K, 2026-03-16 | -$190M 10-K, 2025-03-13 | -$296M 10-K, 2024-03-29 | -$68.9M 10-K, 2023-03-16 |
| SG&A | $91.0M 10-K, 2026-03-16 | $98.7M 10-K, 2026-03-16 | $123M 10-K, 2025-03-13 | $151M 10-K, 2024-03-29 | $197M 10-K, 2023-03-16 |
| Net income | -$12.7M 10-K, 2026-03-16 | -$79.4M 10-K, 2026-03-16 | -$180M 10-K, 2025-03-13 | -$278M 10-K, 2024-03-29 | -$77.7M 10-K, 2023-03-16 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Bernhard L. Kohn III | CEO & President | 4, 2026-07-24 |
| Marc Crossman COO & CFO at Playboy Enterprises, Inc. | CFO & COO | 4, 2026-07-24 |
| Christopher Riley | General Counsel & Secretary | 4, 2026-07-24 |
| David Edward Miller | Pres., Playboy, Media & Brand | 4, 2026-07-24 |
| Jennifer Cabalquinto | director | 8-K, 2026-06-04 |
| Ben Kohn | Board member (per proxy) bio: Named Executive Officers and Directors | DEF 14A, 2026-04-30 |
| James Yaffe | Board member (per proxy) bio: independent director | DEF 14A, 2026-04-30 |
| Juliana F. Hill | Board member (per proxy) bio: independent director | DEF 14A, 2026-04-30 |
| Tracey Edmonds | Board member (per proxy) bio: independent director | DEF 14A, 2026-04-30 |
| Natalia Premovic | independent director | 10-K, 2026-03-16 |
What Playboy, Inc. does
Playboy, Inc. (formerly known as PLBY Group, Inc. from February 10, 2021 through June 24, 2025), together with its subsidiaries through which it conducts business, is a pleasure and leisure company. We provide consumers around the world with products, content and experiences that help them lead happier, healthier and more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, with Playboy-branded products and content available in approximately 180 countries.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Shares outstanding | 117.3 million (as of October 30, 2026) | 10-Q, November 5, 2026 |
|---|---|---|
| Public float | $88.9M (as of June 30, 2025) | 10-K, March 16, 2026 |
| Reportable segments | 2 (period ending September 30, 2026) | 10-Q, November 5, 2026 |
| Latest proxy statement | Meeting June 16, 2026 (filed April 30, 2026) | DEF 14A, April 30, 2026 |
| Auditor | Bdo Usa, P.c. (Los Angeles, California) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| October 30, 2026 | Holding S.a r.l. Docler Director | Buy | 4,761,905 | $5.0M | Form 4, November 3, 2026 |
| October 30, 2026 | Enterprises S.A. Byborg Director | Buy | 4,761,905 | $5.0M | Form 4, November 3, 2026 |
| October 30, 2026 | S.a r.l. Million Director | Buy | 4,761,905 | $5.0M | Form 4, November 3, 2026 |
| October 30, 2026 | Gyorgy Gattyan Director | Buy | 4,761,905 | $5.0M | Form 4, November 3, 2026 |
| September 4, 2026 | Tracey E. Edmonds Director | Sale | 25,900 | $30K | Form 4, September 9, 2026 |
| September 3, 2026 | Tracey E. Edmonds Director | Sale | 8,558 | $10K | Form 4, September 3, 2026 |
| August 26, 2026 | Tracey E. Edmonds Director | Sale | 16,558 | $20K | Form 4, August 28, 2026 |
| July 9, 2026 | Bernhard L. Kohn III CEO & President | Sale | 324,453 | $375K | Form 4, July 9, 2026 |
Recent 8-K events
- 8-K filed 2026-11-05
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-10-28
- Item 1.01 Entry into a material definitive agreement
- 8-K filed 2026-08-10
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-06-22
- Item 1.01 Entry into a material definitive agreement
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-06-17
- Item 1.01 Entry into a material definitive agreement
- Item 5.07 Submission of matters to a vote of security holders
- Item 8.01 Other events
- 8-K filed 2026-06-04
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-05-15
- Item 1.01 Entry into a material definitive agreement
- 8-K filed 2026-05-11
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-04-10
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-03-31
- Item 4.01 Changes in registrant's certifying accountant
Frequently asked questions about Playboy, Inc.
- What does Playboy, Inc. do?
- In its own words, from Item 1 of its 10-K: "Playboy, Inc. (formerly known as PLBY Group, Inc. from February 10, 2021 through June 24, 2025), together with its subsidiaries through which it conducts business, is a pleasure and leisure company. We provide consumers around the world with products, content and experiences that help them lead happier, healthier and more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, with Playboy-branded products and content available in approximately 180 countries."
- What is Playboy, Inc.'s revenue?
- $121M for the fiscal year ending December 31, 2025, from its 10-K filed March 16, 2026.
- Is Playboy, Inc. profitable?
- Playboy, Inc. reported net income of -$12.7M for the fiscal year ending December 31, 2025.
- How many employees does Playboy, Inc. have?
- About 588 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Playboy, Inc.?
- Bernhard L. Kohn III, CEO & President, as named in a 4 filed July 24, 2026.
- Who is the CFO of Playboy, Inc.?
- Marc Crossman, CFO & COO, as named in a 4 filed July 24, 2026.
- Where is Playboy, Inc. headquartered?
- Los Angeles, CA.
- What is Playboy, Inc.'s stock ticker?
- PLBY on Nasdaq.
- What industry is Playboy, Inc. in?
- Retail-Miscellaneous Retail, SIC code 5900.
- What is Playboy, Inc.'s website?
- playboy.com.
- When does Playboy, Inc. report earnings next?
- November 11, 2026. Source: pg_earnings_events.
- Is Playboy, Inc. a public company?
- Yes. Playboy, Inc. files with the SEC under CIK 0001803914 and trades as PLBY.
- Who audits Playboy, Inc.?
- Bdo Usa, P.c., Los Angeles, California, as named in its latest annual report (10-K).
- How many shares of Playboy, Inc. are outstanding?
- 117.3 million shares as of October 30, 2026, from its 10-Q filed November 5, 2026.
- What is Playboy, Inc.'s public float?
- $88.9M as of June 30, 2025, as reported on the cover of its 10-K filed March 16, 2026.
- How many business segments does Playboy, Inc. report?
- 2 reportable segments for the period ending September 30, 2026, from its 10-Q filed November 5, 2026.
- When is Playboy, Inc.'s annual shareholder meeting?
- June 16, 2026, per its proxy statement (DEF 14A) filed April 30, 2026.
- Have Playboy, Inc. insiders traded stock recently?
- Since November 21, 2025, officers and directors reported 16 open-market sales worth about $2.7M and 4 purchases worth about $20.0M on Forms 4 and 5. The most recent: Holding S.a r.l. Docler (Director) bought 4,761,905 shares on October 30, 2026.