Rush Enterprises Inc \tx\.
- RUSHA · Nasdaq
- Retail-Auto Dealers & Gasoline Stations
- New Braunfels, TX
- 7,937 employees
- CIK 0001012019
Updated from SEC filings through
Top things to know
Executives
- William M. Rusty Rush CEO, President and COB 4, 2026-08-03
- Steven L. Keller CFO & Treasurer 4, 2026-08-03
- Jody Pollard Chief Operating Officer 8-K, 2026-06-30
- Corey Lowe Senior Vice President, Peterbilt Dealerships 8-K, 2026-06-30
- Jason Wilder Chief Operating Officer 4, 2026-03-17
- Michael L. Goldstone SVP, GC and Corp. Sec. 4, 2026-08-03
Rush Enterprises Inc \tx\ is a U.S. public company in retail-auto dealers & gasoline stations (SIC 5500), headquartered in New Braunfels, TX. It trades as RUSHA on Nasdaq. Revenue was $7.4B in the fiscal year ending December 31, 2025, -4.7% from the year before. It reported about 7,937 employees. William M. Rusty Rush is CEO, President and COB.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $7.4B 10-K, 2026-02-25 | $7.8B 10-K, 2026-02-25 | $7.9B 10-K, 2026-02-25 | $7.1B 10-K, 2025-02-24 | $5.1B 10-K, 2024-02-23 |
| Operating income | $394M 10-K, 2026-02-25 | $468M 10-K, 2026-02-25 | $512M 10-K, 2026-02-25 | $506M 10-K, 2025-02-24 | $309M 10-K, 2024-02-23 |
| SG&A | $996M 10-K, 2026-02-25 | $996M 10-K, 2026-02-25 | $1.0B 10-K, 2026-02-25 | $928M 10-K, 2025-02-24 | $731M 10-K, 2024-02-23 |
| Net income | $264M 10-K, 2026-02-25 | $304M 10-K, 2026-02-25 | $347M 10-K, 2026-02-25 | $391M 10-K, 2025-02-24 | $241M 10-K, 2024-02-23 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| William M. Rusty Rush | CEO, President and COB | 4, 2026-08-03 |
| Steven L. Keller | CFO & Treasurer | 4, 2026-08-03 |
| Jody Pollard Chief Operating Officer @ Rush Enterprises, Inc | Transportation Management, Logistics | Chief Operating Officer | 8-K, 2026-06-30 |
| Corey Lowe | Senior Vice President, Peterbilt Dealerships | 8-K, 2026-06-30 |
| Jason Wilder | Chief Operating Officer | 4, 2026-03-17 |
| Michael L. Goldstone Senior vice President, General Counsel and Secretary at Rush Enterprises | SVP, GC and Corp. Sec. | 4, 2026-08-03 |
| Amy Boerger | Director | 10-K, 2026-02-25 |
| Elaine Mendoza | Director | 10-K, 2026-02-25 |
| Michael McRoberts | Director and Senior Advisor to the Company | 10-K, 2026-02-25 |
| Raymond J. Chess | Director | 10-K, 2026-02-25 |
| Thomas A. Akin | Director | 10-K, 2026-02-25 |
| Troy A. Clarke | Director | 10-K, 2026-02-25 |
| William H. Cary | Director | 10-K, 2026-02-25 |
What Rush Enterprises Inc \tx\ does
We electronically file annual reports, quarterly reports, proxy statements and other reports and information statements with the SEC. You may read and copy any of the materials that we have filed with the SEC at the SEC’s Public Reference Room at 100 F Street NE, Washington, DC 20549. You may obtain information about the Public Reference Room by calling the SEC at 1-800-SEC-0330.gov.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Public float | $3.6B (as of June 30, 2025) | 10-K, February 25, 2026 |
|---|---|---|
| Reportable segments | 1 (period ending September 30, 2026) | 10-Q, November 6, 2026 |
| Latest proxy statement | Meeting May 19, 2026 (filed April 7, 2026) | DEF 14A, April 7, 2026 |
| Auditor | Ernst & Young LLP (San Antonio, Texas) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| August 3, 2026 | Michael McRoberts Director | Sale | 6,500 | $529K | Form 4, August 5, 2026 |
| August 3, 2026 | William M. Rusty Rush CEO, President and COB | Sale | 78,750 | $6.4M | Form 4, August 3, 2026 |
| August 3, 2026 | Michael L. Goldstone SVP, GC and Corp. Sec. | Sale | 4,500 | $365K | Form 4, August 3, 2026 |
| July 31, 2026 | Steven L. Keller CFO & Treasurer | Sale | 22,500 | $1.8M | Form 4, August 3, 2026 |
| April 30, 2026 | Michael McRoberts Director | Sale | 8,000 | $578K | Form 4, May 1, 2026 |
| March 10, 2026 | Raymond Joseph Chess Director | Sale | 10,000 | $651K | Form 4, March 12, 2026 |
| February 19, 2026 | Michael L. Goldstone SVP, GC and Corp. Sec. | Sale | 4,500 | $323K | Form 4, February 23, 2026 |
| February 19, 2026 | Michael McRoberts Director | Sale | 8,000 | $566K | Form 4, February 23, 2026 |
Recent 8-K events
- 8-K filed 2026-10-27
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-08-06
- Item 1.01 Entry into a material definitive agreement
- 8-K filed 2026-07-28
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-07-23
- Item 8.01 Other events
- 8-K filed 2026-06-30
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2026-06-22
- Item 1.01 Entry into a material definitive agreement
- 8-K filed 2026-05-19
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-05-13
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-04-28
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-03-24
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 7.01 Regulation FD disclosure
Frequently asked questions about Rush Enterprises Inc \tx\
- What does Rush Enterprises Inc \tx\ do?
- In its own words, from Item 1 of its 10-K: "We electronically file annual reports, quarterly reports, proxy statements and other reports and information statements with the SEC. You may read and copy any of the materials that we have filed with the SEC at the SEC’s Public Reference Room at 100 F Street NE, Washington, DC 20549. You may obtain information about the Public Reference Room by calling the SEC at 1-800-SEC-0330.gov."
- What is Rush Enterprises Inc \tx\'s revenue?
- $7.4B for the fiscal year ending December 31, 2025, from its 10-K filed February 25, 2026.
- Is Rush Enterprises Inc \tx\ profitable?
- Rush Enterprises Inc \tx\ reported net income of $264M for the fiscal year ending December 31, 2025.
- How many employees does Rush Enterprises Inc \tx\ have?
- About 7,937 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Rush Enterprises Inc \tx\?
- William M. Rusty Rush, CEO, President and COB, as named in a 4 filed August 3, 2026.
- Who is the CFO of Rush Enterprises Inc \tx\?
- Steven L. Keller, CFO & Treasurer, as named in a 4 filed August 3, 2026.
- Where is Rush Enterprises Inc \tx\ headquartered?
- New Braunfels, TX.
- What is Rush Enterprises Inc \tx\'s stock ticker?
- RUSHA, RUSHB on Nasdaq.
- What industry is Rush Enterprises Inc \tx\ in?
- Retail-Auto Dealers & Gasoline Stations, SIC code 5500.
- What is Rush Enterprises Inc \tx\'s website?
- rushenterprises.com.
- When does Rush Enterprises Inc \tx\ report earnings next?
- January 26, 2027. Source: estimate_8k_pattern.
- Is Rush Enterprises Inc \tx\ a public company?
- Yes. Rush Enterprises Inc \tx\ files with the SEC under CIK 0001012019 and trades as RUSHA.
- Who audits Rush Enterprises Inc \tx\?
- Ernst & Young LLP, San Antonio, Texas, as named in its latest annual report (10-K).
- What is Rush Enterprises Inc \tx\'s public float?
- $3.6B as of June 30, 2025, as reported on the cover of its 10-K filed February 25, 2026.
- How many business segments does Rush Enterprises Inc \tx\ report?
- 1 reportable segment for the period ending September 30, 2026, from its 10-Q filed November 6, 2026.
- When is Rush Enterprises Inc \tx\'s annual shareholder meeting?
- May 19, 2026, per its proxy statement (DEF 14A) filed April 7, 2026.
- Have Rush Enterprises Inc \tx\ insiders traded stock recently?
- Since August 4, 2025, officers and directors reported 12 open-market sales worth about $12.9M and 0 purchases on Forms 4 and 5. The most recent: Michael McRoberts (Director) sold 6,500 shares on August 3, 2026.