get a key
steadybase-$ company SAH
account_id none on file
legal_name Sonic Automotive Inc
ticker SAH
cik 1043509
domain sonicautomotive.com
entry_point_account_id none on file
name Sonic Automotive Inc.
exchange NYSE
sector Consumer Discretionary
hq Charlotte, NC, United States
calls 1 filings 60 executives 6 family 0
why_now
key to our long-term Echo Park growth plan, and we expect to begin to invest in this effort during 2026. potentially increasing advertising expense by $10 to $20 million this year. Turning now to our PowerSports segment, we gener

Jul 30, 2026 / receipt

calls
The vaccines are out and people are getting more comfortable driving around and traveling. That's going to make a big difference for us, and we expect the back half of the year to be much better from a fixed perspective than the first half.

Feb 17, 2021 / receipt, needs a key / Jeff Wood, CEO | earnings call 2021-02-17 | transcript dbf57010-b1e7-4f3d-98b9-cbfafeab0090 | chars 40303-40543 | segment 41

filings
Acquired five Harley-Davidson dealerships in California, Florida, Georgia and North Carolina in April 2026 to diversify geographic footprint and seasonality

ir_statement / Sep 16, 2026 / receipt

Identify desirable acquisition opportunities at attractive valuations to grow this segment and reduce seasonal volatility

ir_statement / Sep 16, 2026 / receipt

Standardized operating playbooks and processes in existing stores to facilitate future organic and acquisition growth

ir_statement / Sep 16, 2026 / receipt

Acquired five Harley-Davidson dealerships in April 2026, expected to generate approximately $100 million in annualized revenues

ir_statement / Sep 16, 2026 / receipt

Expect adjusted EBITDA* between $35-$40 million (previously $25-$35 million), depending on effects of new store openings in late 2026

ir_statement / Sep 16, 2026 / receipt

Expect FY 2026 adjusted SG&A expenses as a % of gross profit* in the low 70% range, including effects of EchoPark brand marketing investment

ir_statement / Sep 16, 2026 / receipt

Adjusted SG&A expenses as a percentage of gross profit 72.8% 72.4% 72.8% 69.2% 72.1% (40) bps (70) bps

ir_statement / Sep 16, 2026 / receipt

Adjusted SG&A expenses as a percentage of gross profit

ir_statement / Sep 16, 2026 / receipt

Severance and long-term compensation charges

ir_statement / Sep 16, 2026 / receipt

Focus on controllable selling, general and administrative (SG&A) expenses to maintain structural improvement in SG&A leverage as a percent of gross profit

ir_statement / Sep 16, 2026 / receipt

Manage tariff impact on inventory and pricing strategy to maintain market share

ir_statement / Sep 16, 2026 / receipt

Increased technician headcount and focus on technician retention and productivity is expected to drive additional fixed operations revenues and gross profit growth

ir_statement / Sep 16, 2026 / receipt

executives
B. Scott Smith Chief Executive Officer - receipt
David Bruton Smith Chairman and Chief Executive Officer - receipt
Heath Bird Chief Financial Officer linkedin receipt
Jeff Dyke President, Director - receipt
Jeff Wood CEO - receipt
O. Bruton Smith Executive Chairman - receipt
familynone on file
upcoming
2026-10-22 earnings call scheduled webcast / ir
changes
2022-07-29 Chairman of the Board, appointed sec_8k
2018-02-27 Executive Vice Chairman, appointed sec_8k
2015-07-27 Chief Executive Officer, appointed sec_8k
2015-07-27 Executive Chairman, appointed sec_8k
mcp_package_hint
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