account_id none on file
legal_name Sonic Automotive Inc
ticker SAH
cik 1043509
domain sonicautomotive.com
linkedin_company_url https://www.linkedin.com/company/sonic-automotive
entry_point_account_id none on file
name Sonic Automotive Inc.
exchange NYSE
sector Consumer Discretionary
hq Charlotte, NC, United States
sector index/company/sector/consumer-discretionary/
calls 1 filings 60 executives 6 family 0
why_now
key to our long-term Echo Park growth plan, and we expect to begin to invest in this effort during 2026. potentially increasing advertising expense by $10 to $20 million this year. Turning now to our PowerSports segment, we gener
Jul 30, 2026 / receipt
calls
The vaccines are out and people are getting more comfortable driving around and traveling. That's going to make a big difference for us, and we expect the back half of the year to be much better from a fixed perspective than the first half.
Feb 17, 2021 / receipt, needs a key / Jeff Wood, CEO | earnings call 2021-02-17 | transcript dbf57010-b1e7-4f3d-98b9-cbfafeab0090 | chars 40303-40543 | segment 41
filings
Acquired five Harley-Davidson dealerships in California, Florida, Georgia and North Carolina in April 2026 to diversify geographic footprint and seasonality
ir_statement / Sep 16, 2026 / receipt
Identify desirable acquisition opportunities at attractive valuations to grow this segment and reduce seasonal volatility
ir_statement / Sep 16, 2026 / receipt
Standardized operating playbooks and processes in existing stores to facilitate future organic and acquisition growth
ir_statement / Sep 16, 2026 / receipt
Acquired five Harley-Davidson dealerships in April 2026, expected to generate approximately $100 million in annualized revenues
ir_statement / Sep 16, 2026 / receipt
Expect adjusted EBITDA* between $35-$40 million (previously $25-$35 million), depending on effects of new store openings in late 2026
ir_statement / Sep 16, 2026 / receipt
Expect FY 2026 adjusted SG&A expenses as a % of gross profit* in the low 70% range, including effects of EchoPark brand marketing investment
ir_statement / Sep 16, 2026 / receipt
Adjusted SG&A expenses as a percentage of gross profit 72.8% 72.4% 72.8% 69.2% 72.1% (40) bps (70) bps
ir_statement / Sep 16, 2026 / receipt
Adjusted SG&A expenses as a percentage of gross profit
ir_statement / Sep 16, 2026 / receipt
Severance and long-term compensation charges
ir_statement / Sep 16, 2026 / receipt
Focus on controllable selling, general and administrative (SG&A) expenses to maintain structural improvement in SG&A leverage as a percent of gross profit
ir_statement / Sep 16, 2026 / receipt
Manage tariff impact on inventory and pricing strategy to maintain market share
ir_statement / Sep 16, 2026 / receipt
Increased technician headcount and focus on technician retention and productivity is expected to drive additional fixed operations revenues and gross profit growth
ir_statement / Sep 16, 2026 / receipt
executives
| B. Scott Smith | Chief Executive Officer | - | receipt |
| David Bruton Smith | Chairman and Chief Executive Officer | - | receipt |
| Heath Bird | Chief Financial Officer | receipt | |
| Jeff Dyke | President, Director | - | receipt |
| Jeff Wood | CEO | - | receipt |
| O. Bruton Smith | Executive Chairman | - | receipt |
familynone on file
upcoming
changes
| 2022-07-29 | Chairman of the Board, appointed | sec_8k |
| 2018-02-27 | Executive Vice Chairman, appointed | sec_8k |
| 2015-07-27 | Chief Executive Officer, appointed | sec_8k |
| 2015-07-27 | Executive Chairman, appointed | sec_8k |
mcp_package_hint
slug sonic-automotive-inc
listing_url https://steadybase.io/company/data/index.json
mcp_url https://mcp.steadybase.io/mcp
steadybase-$