The store acquisition cost is about 80% less than the field sale acquisition. So from a cash flow standpoint, we would hope you would start seeing a significant skew of our sales coming from the store. because we're paying such a lower upfront cost for acquiring that customer because that store owner doesn't need the money to travel, pay hotels, pop-up tents, and their livelihood is depending on that one commission, their store.

Mar 30, 2023 / receipt, needs a key / Brian Cox, CEO | earnings call 2023-03-30 | transcript b18bfccf-c74e-4b01-a454-c6af8ab30d41 | chars 17259-17691 | segment 17

We want to go after those other devices, those other phones, that other service, both in urban and rural areas, and then be able to allow and enable those people to go pay at the convenience store that they're already going to, save them money, save them travel, and be more, I guess, more and more of a partner with the convenience store owner serving his community.

Mar 30, 2023 / receipt, needs a key / CEO, CEO | earnings call 2023-03-30 | transcript b18bfccf-c74e-4b01-a454-c6af8ab30d41 | chars 22966-23333 | segment 23