What we have learned is that as we bring the brand into things like kid personal care, adult flushable wipes, hand sanitizing wipes, makeup remover wipes, trial and travel, we are finding the brand is a fit no matter what, we take it to new spaces in the store, we take it to new rooms in anybody's household, we take it to new consumers.

May 6, 2026 / CEO / receipt, needs a key / Carla Vernon, CEO | earnings call 2026-05-06 | transcript 61d3aad7-e2f0-4b4b-916a-0730defcbd9f | chars 29531-29869 | segment 29

In March, our sanitizing wipes launched for the first time on Walmart.com, and our pocket and purse-friendly sanitizing sprays have been added to the on-the-go travel section at Target stores nationally.

May 7, 2025 / CEO / receipt, needs a key / Carla Vernon, CEO | earnings call 2025-05-07 | transcript a17068ba-6daa-4eab-9ad0-ce1896dfa9f4 | chars 8224-8427 | segment 8

Our early indicators of our successful launch into flushable wipes underscore an important principle of our long-range strategic growth plan. we continue to see that the Honest brand can successfully travel across consumer age groups, usage occasions, and even parts of the home.

May 8, 2024 / CEO / receipt, needs a key / Carla Vernon, CEO | earnings call 2024-05-08 | transcript c5ebf1ad-1b52-474b-a955-427421eabc54 | chars 4362-4641 | segment 4