Trade Desk, Inc.
- TTD · Nasdaq
- Services-Computer Programming, Data Processing, Etc.
- Ventura, CA
- 3,843 employees
- CIK 0001671933
Updated from SEC filings through
Top things to know
Executives
- Jeffrey Terry Green President and CEO 4, 2026-09-16
- Nathan Olmstead Chief Financial Officer 4, 2026-09-14
-
Nate Olmstead chief financial officer 8-K, 2026-06-01 -
Vivek Kundra Chief Operating Officer 4, 2026-09-14 -
Jay R. Grant Chief Legal Officer 4, 2026-09-14 -
Tahnil R. Davis Chief Accounting Officer & EVP 4, 2026-09-14
What leadership is saying
“Q3 represented meaningful progress, with results well ahead of our expectations entering the quarter, but we are still operating below the level of growth we expect from ourselves”
Earnings press release (8-K Ex. 99.1), filed November 9, 2026
Trade Desk, Inc. is a U.S. public company in services-computer programming, data processing, etc. (SIC 7370), headquartered in Ventura, CA. It trades as TTD on Nasdaq. Revenue was $2.9B in the fiscal year ending December 31, 2025, +18.5% from the year before. It reported about 3,843 employees. Jeffrey Terry Green is President and CEO.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $2.9B 10-K, 2026-02-27 | $2.4B 10-K, 2026-02-27 | $1.9B 10-K, 2026-02-27 | $1.6B 10-K, 2025-02-21 | $1.2B 10-K, 2024-02-15 |
| Operating income | $589M 10-K, 2026-02-27 | $427M 10-K, 2026-02-27 | $200M 10-K, 2026-02-27 | $114M 10-K, 2025-02-21 | $125M 10-K, 2024-02-15 |
| SG&A | $1.2B 10-K, 2026-02-27 | $1.1B 10-K, 2026-02-27 | $968M 10-K, 2026-02-27 | $863M 10-K, 2025-02-21 | $624M 10-K, 2024-02-15 |
| Net income | $443M 10-K, 2026-02-27 | $393M 10-K, 2026-02-27 | $179M 10-K, 2026-02-27 | $53.4M 10-K, 2025-02-21 | $138M 10-K, 2024-02-15 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Jeff T. Green Founder & CEO at The Trade Desk | Board member (per proxy) bio: Chairman and Chief Executive Officer | DEF 14A, 2026-09-18 |
| Jeffrey Terry Green | President and CEO | 4, 2026-09-16 |
| Nathan Olmstead | Chief Financial Officer | 4, 2026-09-14 |
| | chief financial officer | 8-K, 2026-06-01 |
| Chief Operating Officer, The Trade Desk | Chief Operating Officer | 4, 2026-09-14 |
| Chief Legal Officer: Media & Technology | Consumer Products & Services | Corporate Development | Chief Legal Officer | 4, 2026-09-14 |
| | Chief Accounting Officer & EVP | 4, 2026-09-14 |
| David Haddad | Class III director | 8-K, 2026-06-09 |
| Andrea L. Cunningham | Board member (per proxy) bio: Class A Director | DEF 14A, 2026-04-09 |
| Andrew Vollero | Board member (per proxy) bio: Director | DEF 14A, 2026-04-09 |
| Omar Tawakol | Board member (per proxy) bio: Director | DEF 14A, 2026-04-09 |
What Trade Desk, Inc. does
We are a global leader in advertising technology. We empower ad buyers to create, manage and optimize digital advertising campaigns across ad formats, channels and devices. Our platform’s depth, artificial intelligence (“AI”) capabilities and rich ecosystem of inventory, publisher and data partner integrations enable superior reach and decisioning for clients. In addition to the primary capabilities provided by our self-service platform, our enterprise application programming interfaces (“APIs”) equip our clients with the ability to customize and expand platform functionality.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Public float | $32.0B (as of June 30, 2025) | 10-K, February 27, 2026 |
|---|---|---|
| Reportable segments | 1 (period ending September 30, 2026) | 10-Q, November 9, 2026 |
| Latest proxy statement | Meeting October 19, 2026 (filed September 18, 2026) | DEF 14A, September 18, 2026 |
| Auditor | PricewaterhouseCoopers LLP (Los Angeles, California) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| May 28, 2026 | Samantha Jacobson Director | Sale | 53,681 | $1.1M | Form 4, June 1, 2026 |
| March 5, 2026 | Kathryn E. Falberg Director | Sale | 152,828 | $4.7M | Form 4, March 9, 2026 |
| March 4, 2026 | Jeffrey Terry Green President and CEO | Buy | 6,000,000 | $148M | Form 4, March 4, 2026 |
| September 10, 2025 | Andrea Lee Cunningham Director | Sale | 1,403 | $68K | Form 4, September 12, 2025 |
| August 7, 2025 | Jay R. Grant Chief Legal Officer | Sale | 51,290 | $4.7M | Form 4, August 11, 2025 |
Recent 8-K events
- 8-K filed 2026-10-20
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-09-15
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-09-04
- Item 2.05 Costs associated with exit or disposal activities (restructuring)
- 8-K filed 2026-08-06
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-07-13
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-06-09
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-06-01
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-05-29
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-05-08
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-05-08
- Item 5.07 Submission of matters to a vote of security holders
Frequently asked questions about Trade Desk, Inc.
- What does Trade Desk, Inc. do?
- In its own words, from Item 1 of its 10-K: "We are a global leader in advertising technology. We empower ad buyers to create, manage and optimize digital advertising campaigns across ad formats, channels and devices. Our platform’s depth, artificial intelligence (“AI”) capabilities and rich ecosystem of inventory, publisher and data partner integrations enable superior reach and decisioning for clients. In addition to the primary capabilities provided by our self-service platform, our enterprise application programming interfaces (“APIs”) equip our clients with the ability to customize and expand platform functionality."
- What is Trade Desk, Inc.'s revenue?
- $2.9B for the fiscal year ending December 31, 2025, from its 10-K filed February 27, 2026.
- Is Trade Desk, Inc. profitable?
- Trade Desk, Inc. reported net income of $443M for the fiscal year ending December 31, 2025.
- How many employees does Trade Desk, Inc. have?
- About 3,843 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Trade Desk, Inc.?
- Jeffrey Terry Green, President and CEO, as named in a 4 filed September 16, 2026.
- Who is the CFO of Trade Desk, Inc.?
- Nathan Olmstead, Chief Financial Officer, as named in a 4 filed September 14, 2026.
- Where is Trade Desk, Inc. headquartered?
- Ventura, CA.
- What is Trade Desk, Inc.'s stock ticker?
- TTD on Nasdaq.
- What industry is Trade Desk, Inc. in?
- Services-Computer Programming, Data Processing, Etc., SIC code 7370.
- What is Trade Desk, Inc.'s website?
- thetradedesk.com.
- When does Trade Desk, Inc. report earnings next?
- November 9, 2026 at 16:30. Source: pg_future_events.
- Is Trade Desk, Inc. a public company?
- Yes. Trade Desk, Inc. files with the SEC under CIK 0001671933 and trades as TTD.
- Who audits Trade Desk, Inc.?
- PricewaterhouseCoopers LLP, Los Angeles, California, as named in its latest annual report (10-K).
- What is Trade Desk, Inc.'s public float?
- $32.0B as of June 30, 2025, as reported on the cover of its 10-K filed February 27, 2026.
- How many business segments does Trade Desk, Inc. report?
- 1 reportable segment for the period ending September 30, 2026, from its 10-Q filed November 9, 2026.
- When is Trade Desk, Inc.'s annual shareholder meeting?
- October 19, 2026, per its proxy statement (DEF 14A) filed September 18, 2026.
- Have Trade Desk, Inc. insiders traded stock recently?
- Since August 7, 2025, officers and directors reported 4 open-market sales worth about $10.5M and 1 purchase worth about $148M on Forms 4 and 5. The most recent: Samantha Jacobson (Director) sold 53,681 shares on May 28, 2026.