Second, urban travel. The urban travel market emerged as a driving force behind the travel market recovery last year, and its significance persists into 2024.

May 20, 2024 / CEO / receipt, needs a key / Jen Sung, CEO | earnings call 2024-05-20 | transcript 40260d89-516f-41db-80eb-41e569123f9e | chars 6151-6309 | segment 6

While our other segments continue to thrive, the growing potential for inbound travel to China is becoming increasingly evident.

May 20, 2024 / CEO / receipt, needs a key / Jen Sung, CEO | earnings call 2024-05-20 | transcript 40260d89-516f-41db-80eb-41e569123f9e | chars 8035-8163 | segment 7

Another intriguing aspect arises, the growing travel demand from the senior citizens, known as the silver generation.

May 20, 2024 / CEO / receipt, needs a key / Jen Sung, CEO | earnings call 2024-05-20 | transcript 40260d89-516f-41db-80eb-41e569123f9e | chars 9219-9336 | segment 9

Third, young generations. Capturing the attention of the young demographic is also important for success in the travel market.

May 20, 2024 / CEO / receipt, needs a key / Jen Sung, CEO | earnings call 2024-05-20 | transcript 40260d89-516f-41db-80eb-41e569123f9e | chars 10940-11066 | segment 10