Hotels are paying us the regular commission that they would pay essentially to any online distribution platform. So from a hotel's perspective, it's clearly a pay for performance when we send a booking and the booking happens, the hotel pays us. That's what they're used to doing all day long with every other OTA. And essentially, we're not treated much differently. We look to get an additional perk or two from the properties to otherwise improve the value proposition for our travel or to make that stay extra special. But to the economics, we're funding an amazing discount, far more valuable than regular sort of loyalty points, if you will, from other folks. And the traveler gets that benefit and we get the commission from the hotel and Our financial gain is all TripAdvisor's win is part of that subscription fee.

Nov 9, 2021 / CEO / receipt, needs a key / Steve Coffer, CEO | earnings call 2021-11-09 | transcript 89e8243b-52cd-4f24-9d99-209bd1475903 | chars 17234-18057 | segment 17

So what I mean to say is the number of travelers that we send to the OTAs that still are not booking is the opportunity that we see to make this a much more accretive model for TripAdvisor because we're sending people into our own transaction flow. We're giving them a very clear incentive on why they should book with us, which is all of this cash back, all these vacation funds.

Nov 9, 2021 / CEO / receipt, needs a key / Steve Coffer, CEO | earnings call 2021-11-09 | transcript 89e8243b-52cd-4f24-9d99-209bd1475903 | chars 21793-22173 | segment 22