We have now entered around 27 core travel markets and For the next year, we plan to optimize these existing markets.

Nov 5, 2025 / receipt, needs a key / Wolf Schmull, CFO | earnings call 2025-11-05 | transcript cfa7cc63-e504-48ad-9754-2c0cdd5271d9 | chars 15564-15680 | segment 16

Our second strategic priority is to enhance our hotel search experience. We help travelers find their ideal hotel. Our ongoing website tests have been focused on improving the visual experience of hotels and exposing more relevant content to our users.

Feb 7, 2024 / receipt, needs a key / Johannes Thomas, CEO | earnings call 2024-02-07 | transcript 2657242b-1369-4f65-81aa-be10c23a0be0 | chars 3951-4203 | segment 4

We remain confident that our brand investments will help us increase our brand traffic over time by keeping Trivago on top of travelers' minds.

Feb 7, 2024 / receipt, needs a key / Kevin Hu, CFO | earnings call 2024-02-07 | transcript 2657242b-1369-4f65-81aa-be10c23a0be0 | chars 11045-11188 | segment 11

However, with major uncertainties now behind us and robust travel outlook, we are encouraged by our TV campaign performance this summer. This positive momentum has steered our decision to change course and prioritize growth in the upcoming years. As a result, we expect adjusted EBITDA to be close to flat in 2024.

Nov 2, 2023 / receipt, needs a key / Johannes Thomas, CEO | earnings call 2023-11-02 | transcript 56702720-5d2b-461d-b5d1-beae5db72519 | chars 2462-2776 | segment 2

Our first strategic priority is to reignite our globally recognized brand. We are planning to revamp our brand marketing investments to get back to the forefront of travelers' minds. Lifting our branded visitor baseline will be key to return to growth and we expect it to be a multi-year effort.

Nov 2, 2023 / receipt, needs a key / Johannes Thomas, CEO | earnings call 2023-11-02 | transcript 56702720-5d2b-461d-b5d1-beae5db72519 | chars 2862-3157 | segment 2

We expect the short-term effect on traffic volumes to be limited. However, we are confident that the investments will help us to increase our brand baseline traffic over time and keep Trivago on top of travelers' minds, which is crucial to achieve our goal of sustained long-term growth.

Nov 2, 2023 / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-11-02 | transcript 56702720-5d2b-461d-b5d1-beae5db72519 | chars 11001-11288 | segment 11

While we do not operate a Chinese platform, we believe that the opening of China will have a positive impact on many Asian platforms for us, as it will be possible again to travel to China, and Chinese travelers will increase the demand for hotel rooms in the region, which we expect will be positive for ADRs.

Feb 8, 2023 / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 6355-6665 | segment 6

However, contrary to last year, we started to run some brand TV campaigns in selected markets at the end of the quarter in anticipation of higher travel demand going into the new year. And we continue to expect to increase our brand marketing investments in 2023 relative to 2022.

Feb 8, 2023 / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 7398-7678 | segment 7

Our continuous focus on price combined with a positive start of our hotel direct strategy is giving us confidence that we can better serve our users and reach more travelers in the years to come.

Feb 8, 2023 / receipt, needs a key / Axel Heffer, CEO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 26478-26673 | segment 26

While the near-term macro outlook is still uncertain, the underlying trends remain unchanged. Travel demand continues to be robust, while ADRs continue to be at elevated levels. While we continue to see some changes in consumer behavior, like shorter lengths of stay, more interest in cheaper destinations, or more clicks on lower hotel offers, we do not believe these trends change the overall picture.

Feb 8, 2023 / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 11719-12122 | segment 12

We have still some travel restrictions in place in some markets into China. So we do expect that trend to accelerate.

Feb 8, 2023 / receipt, needs a key / Axel Heffer, CEO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 22133-22250 | segment 22

COVID restrictions have been lifted in most parts of the world and people have used the opportunity to travel across the world.

Nov 2, 2022 / receipt, needs a key / Axel, CEO | earnings call 2022-11-02 | transcript af3fbe52-b19e-4dfe-8478-2297d4d7a8cb | chars 240-367 | segment 0

Johannes Thomas | 38 | Managing Director for Communication, Strategy, Partnerships and Talents and Culture (Chief Executive Officer) | 2023 | 2027

filing / Feb 26, 2026 / receipt

Jasmine Ezz | 34 | Managing Director for Marketing (Chief Marketing Officer) | 2023 | 2027

filing / Feb 26, 2026 / receipt

Andrej Lehnert | 56 | Managing Director for Product (Chief Product Officer) | 2023 | 2027

filing / Feb 26, 2026 / receipt

Dr. Wolf Schmuhl | 44 | Managing Director for Finance and Legal (Chief Financial Officer) | 2025 | 2027

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