Sales and marketing costs for all of 2024 fell to $8.2 million from $12.7 million in 2023. a reduction of 4.5 million or 36%. The most significant factors for these expense reductions include a $1.6 million decrease in advertising and trade show expenses and a $1.6 million reduction in salary and benefits expenses driven by headcount decreases.

Mar 13, 2025 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2025-03-13 | transcript e796721f-dd0c-42fd-b346-b250b07ba116 | chars 16595-16941 | segment 16

The reduction in sales and marketing expense was largely due to a $0.5 million decrease in advertising and trade show expenses, a $0.2 million drop in travel-related expenses, and a $0.6 million drop in consulting and wage costs from headcount reductions.

Nov 14, 2024 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2024-11-14 | transcript ac878bea-38ab-493e-af5c-4c12725a2c57 | chars 16857-17112 | segment 17

The reduction was primarily due to lower advertising and trade show spending and reduced salary and benefits expense, partially offset by an increase in allowance for credit losses and further severance costs implemented at the end of June.

Aug 14, 2024 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2024-08-14 | transcript 8e43f680-4e99-4d78-8f1b-926b6785e01a | chars 13218-13458 | segment 13

Sales and marketing expense was $2.2 million for the three months ended March 31, 2024, as compared to $2.5 million in the same 2023 quarterly period. The $0.3 million reduction was primarily due to lower advertising and trade show spending and reduced salary and benefit expenses due to headcount reductions.

May 9, 2024 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2024-05-09 | transcript 30b7f0fc-53bb-4ab7-986a-ed3950524744 | chars 14418-14727 | segment 14

Sales and marketing costs For all of 2022, row 32% to $8.1 million from $6.1 million in 2021, an increase attributable to a $1.7 million rise in wage expense due to headcount increases and a $.4 million increase in trade show expenses.

Mar 1, 2023 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2023-03-01 | transcript 2d1617fd-df5c-4e37-ab03-be52d72e77fd | chars 21779-22014 | segment 21

Selling and marketing expenses for the three months into June 30, 2022 was $1.9 million. As compared to $1.3 million in the 2021 period, a 37% increase largely due to a $.3 million increase in headcount and salary and benefits-related expenses, and to a lesser extent, increases in travel, sales commissions, and trade show expenses.

Aug 9, 2022 / CFO / receipt, needs a key / Grant Russell, CFO | earnings call 2022-08-09 | transcript 885588e0-26bc-4542-9125-51561befedb4 | chars 19250-19583 | segment 19