Within adjusted SG&A, marketing spend was 26 million or .1% of revenue compared to 22.4 million or .9% of revenue in Q2 2024. With roughly consistent marketing spend as a percent of revenue, disciplined expense management drove leverage across our non-marketing adjusted SG&A categories, which includes salaries for our stores and customer experience employees and general corporate expenses, including our headquarters salaries and general operating expenses to support the business.

Aug 7, 2025 / receipt, needs a key / Steve Miller, CFO | earnings call 2025-08-07 | transcript 0aa3987e-ef9e-4424-b1b3-b6828f2d434a | chars 20807-21291 | segment 21

The third prong of our mitigation efforts are strategic expense reductions. Looking ahead, we will be taking an even more disciplined approach to expense management.

May 8, 2025 / receipt, needs a key / Dave Bilboa, co-CEO | earnings call 2025-05-08 | transcript 83c24ba7-f46d-436f-805a-e6ffdf3f0cf5 | chars 11530-11695 | segment 11

With roughly consistent marketing spend as a percent of revenue, Disciplined expense management drove leverage across our non-marketing adjusted SG&A categories, which include salaries for our stores and customer service employees and general corporate expenses, including our headquarters salaries and general operating expenses to support the business.

May 8, 2025 / receipt, needs a key / Steve Miller, CFO | earnings call 2025-05-08 | transcript 83c24ba7-f46d-436f-805a-e6ffdf3f0cf5 | chars 17967-18321 | segment 18

One is a reduction in expenditures within SG&A. We've talked about the difficult decision we made to reduce headcount by 15%. And then we've taken a thorough look across our cost structure to understand what are more permanent changes we can make to our G&A spend in terms of renegotiating contracts with vendors, pulling back on consulting spend, adjusting policies related to T&E, taking a look at virtually every line that's embedded within SG&A.

Aug 11, 2022 / receipt, needs a key / Steve, other | earnings call 2022-08-11 | transcript 9f14e82d-d895-4433-95e9-181bb326236c | chars 42071-42520 | segment 42