Consumers are increasingly focused on health and wellness, with running, hiking, the outdoors, and exercise in general, serving as the primary activations of this mindset. Participation in running in the US has increased every year over the last five years, and a significant majority of new runners say they plan to continue running in the future. Participation in all outdoor activities, including hiking, walking, and boating, has also increased with over 20 million new hikers in the U.S. alone since 2015. This past spring and summer, national parks shattered attendance records and new boat purchases and water activities in general reached a 13-year high. Consumers' renewed affinity for the outdoors is expected to continue into the future, especially as consumers begin to travel again.

Nov 10, 2021 / CEO / receipt, needs a key / Blake Krieger, CEO | earnings call 2021-11-10 | transcript 645db114-95d2-49fe-903d-3265b9e46ad5 | chars 4373-5168 | segment 4