We are implementing a targeted approach to industry conferences as part of our sales strategy. Previously, we had attended a bulk schedule of events to reach as many potential customers as possible. But now we are taking a more data-driven approach to identify the conferences that consistently generate strong leads while also reducing costs.

Aug 9, 2023 / CEO / receipt, needs a key / Kevin Mullins, CEO | earnings call 2023-08-09 | transcript 3f5976e9-2757-4b66-99ca-df7020481934 | chars 13076-13419 | segment 13