I think as it relates to bags, we've talked about early this year two new families of bags coming out. One of those, a direct result of what we think is our thoughtful approach to M&A. So it has some of the ingredients that we acquired in Mystery Ranch with the design and capabilities that we had at Yeti. So I think it'd be a great kind of new step into what we think is a really, really large global bags and travel opportunity.

Feb 13, 2025 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2025-02-13 | transcript dd457dfc-94f0-4f01-9b1d-462640fbd7d1 | chars 48090-48521 | segment 49

In Australia, we had another incredible quarter. Our team in Australia continues to show that the Yeti growth playbook travels, even as they contribute to making it stronger and nuanced to the market.

May 9, 2024 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2024-05-09 | transcript fa610aca-3133-4dfc-b251-0e5fcbe9543a | chars 14492-14692 | segment 14

In Europe, I had the opportunity to travel with our team in market during the quarter, meet with our local partners and dealers, and as importantly, see the brand come to life. Even with relatively early stage brand awareness, we are seeing highly encouraging signs and are actively accelerating a range of awareness efforts. particularly as we look at the UK, Germany, and the broader DOC region.

Nov 9, 2023 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2023-11-09 | transcript 65fa48e0-2cb4-4504-8b7a-37febc8b30c4 | chars 14417-14814 | segment 14

As travel started to resume, Yeti launched a multifaceted campaign dubbed Take Back Travel, with a focus on travel as an active outdoor pursuit.

Nov 11, 2021 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2021-11-11 | transcript 43462520-68cc-4326-8bf7-eaa15c4c9537 | chars 6934-7078 | segment 7

This performance continues the trend of high demand for the brand during the start of summer and the gift-giving celebrations of moms, dads, and grads. This Q2 was punctuated by the broader return to some pandemic-disrupted activities that such as travel and the continued trend in people looking for active outdoor adventures.

Aug 5, 2021 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2021-08-05 | transcript 96a5f3bd-a479-40a4-8083-4b81bf39a69c | chars 2315-2642 | segment 2

As the world continues to reopen, as we can more actively and directly engage with our factories, we'll continue to turn that dial forward. You know, we're focused on right now with our marketing around bags to continue to drive education and to drive awareness and to drive consideration so that as travel starts to resume as we get into the summer and people, whether they take close-in vacations or start to get back on airplanes, we're top of mind.

May 13, 2021 / CEO / receipt, needs a key / Matt Reintjes, CEO | earnings call 2021-05-13 | transcript cf381ea6-b383-4786-aa51-5a0c1e3321d9 | chars 48066-48518 | segment 49