Zebra Technologies Corp.
- ZBRA · Nasdaq
- General Industrial Machinery & Equipment
- Lincolnshire, IL
- 10,700 employees
- CIK 0000877212
Updated from SEC filings through
Top things to know
Executives
- Bill Burns Chief Executive Officer of Zebra Technologies 8-K, 2026-11-03
- William J. Burns Chief Executive Officer and Director 10-K, 2026-02-12
- Nathan Winters Chief Financial Officer of Zebra Technologies 8-K, 2026-11-03
- Nathan Andrew Winters Chief Financial Officer 4, 2026-05-05
- Michael Cho Chief Strategy Officer 4, 2026-08-11
- Loizides Melissa Luff Chief People Officer 4, 2026-08-05
What leadership is saying
“We delivered another record quarter underpinned by strong execution and broad-based demand trends with Elo Touch contributing to our double-digit growth as customers prioritize automating their frontline operations. Our efforts to strengthen memory supply, implement pricing actions and capture operating leverage enabled us to support our growth while maintaining adjusted EBITDA margin year-over-year”
Earnings press release (8-K Ex. 99.1), filed November 3, 2026
Zebra Technologies Corp is a U.S. public company in general industrial machinery & equipment (SIC 3560), headquartered in Lincolnshire, IL. It trades as ZBRA on Nasdaq. Revenue was $5.4B in the fiscal year ending December 31, 2025, +8.3% from the year before. It reported about 10,700 employees. Bill Burns is Chief Executive Officer of Zebra Technologies.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $5.4B 10-K, 2026-02-12 | $5.0B 10-K, 2026-02-12 | $4.6B 10-K, 2026-02-12 | $5.8B 10-K, 2025-02-13 | $5.6B 10-K, 2024-02-15 |
| Operating income | $700M 10-K, 2026-02-12 | $742M 10-K, 2026-02-12 | $481M 10-K, 2026-02-12 | $529M 10-K, 2025-02-13 | $979M 10-K, 2024-02-15 |
| SG&A | $1.1B 10-K, 2026-02-12 | $981M 10-K, 2026-02-12 | $915M 10-K, 2026-02-12 | $982M 10-K, 2025-02-13 | $935M 10-K, 2024-02-15 |
| Net income | $419M 10-K, 2026-02-12 | $528M 10-K, 2026-02-12 | $296M 10-K, 2026-02-12 | $463M 10-K, 2025-02-13 | $837M 10-K, 2024-02-15 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Bill Burns Chief Executive Officer at Zebra Technologies | Chief Executive Officer of Zebra Technologies | 8-K, 2026-11-03 |
| William J. Burns | Chief Executive Officer and Director | 10-K, 2026-02-12 |
| Nathan Winters | Chief Financial Officer of Zebra Technologies | 8-K, 2026-11-03 |
| Nathan Andrew Winters | Chief Financial Officer | 4, 2026-05-05 |
| Michael Cho Chief Strategy Officer at Zebra Technologies | Chief Strategy Officer | 4, 2026-08-11 |
| Loizides Melissa Luff | Chief People Officer | 4, 2026-08-05 |
| Colleen M. O'Sullivan | Chief Accounting Officer | 4/A, 2026-05-21 |
| Cristen L. Kogl | Chief Legal Officer | 4/A, 2026-05-21 |
| Richard Edward Hudson | Chief Revenue Officer | 4, 2026-05-05 |
| Robert John Armstrong Jr | Chief Marketing Officer | 4, 2026-05-05 |
| Tamara Dionne Froese | Chief Supply Chain Officer | 4, 2026-05-05 |
| Cristen Kogl Chief Legal Officer, General Counsel and Corporate Secretary at Zebra Technologies | Named in proxy bio: Chief Legal Officer, General Counsel and Corporate Secretary | DEF 14A, 2026-04-03 |
| Jeffrey F. Schmitz | Chief People Officer | 4, 2025-12-19 |
| Kenneth Miller | Board member (per proxy) bio: Director | DEF 14A, 2026-04-03 |
| Anders Gustafsson | Chair of the Board | 10-K, 2026-02-12 |
| Frank B. Modruson | Director | 10-K, 2026-02-12 |
What Zebra Technologies Corp does
We are a global leader in the Automatic Identification and Data Capture (“AIDC”) industry. The AIDC market consists of mobile computing, data capture, radio frequency identification devices (“RFID”), thermal barcode printing, and other workflow automation products and services.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Shares outstanding | 47.1 million (as of October 27, 2026) | 10-Q, November 3, 2026 |
|---|---|---|
| Public float | $15.5B (as of June 28, 2025) | 10-K, February 12, 2026 |
| Reportable segments | 2 (period ending October 3, 2026) | 10-Q, November 3, 2026 |
| Latest proxy statement | Meeting May 19, 2026 (filed April 3, 2026) | DEF 14A, April 3, 2026 |
| Auditor | Ernst & Young LLP (Chicago, Illinois) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| August 10, 2026 | Linda Connly Director | Sale | 500 | $189K | Form 4, August 11, 2026 |
| August 7, 2026 | Michael Cho Chief Strategy Officer | Sale | 3,500 | $1.3M | Form 4, August 11, 2026 |
| May 26, 2026 | Loizides Melissa Luff Chief People Officer | Sale | 500 | $127K | Form 4, May 28, 2026 |
| May 14, 2026 | Janice M. Roberts Director | Sale | 3,000 | $749K | Form 4, May 15, 2026 |
| March 12, 2026 | Satish Dhanasekaran Director | Buy | 200 | $41K | Form 4, March 16, 2026 |
| March 5, 2026 | Cristen L. Kogl Chief Legal Officer | Sale | 145 | $34K | Form 4, March 5, 2026 |
| March 5, 2026 | Robert John Armstrong Jr Chief Marketing Officer | Sale | 9 | $2K | Form 4, March 5, 2026 |
| February 27, 2026 | Satish Dhanasekaran Director | Buy | 500 | $113K | Form 4, March 3, 2026 |
Recent 8-K events
- 8-K filed 2026-11-03
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-08-04
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-05-26
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-05-12
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-02-12
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 8.01 Other events
- 8-K filed 2025-12-15
- Item 2.05 Costs associated with exit or disposal activities (restructuring)
- Item 2.06 Material impairments
- 8-K filed 2025-11-24
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2025-11-05
- Item 5.03 Amendments to articles or bylaws; change in fiscal year
- 8-K filed 2025-10-28
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2025-10-17
- Item 5.02 Departure or appointment of directors or officers; compensation
Frequently asked questions about Zebra Technologies Corp
- What does Zebra Technologies Corp do?
- In its own words, from Item 1 of its 10-K: "We are a global leader in the Automatic Identification and Data Capture (“AIDC”) industry. The AIDC market consists of mobile computing, data capture, radio frequency identification devices (“RFID”), thermal barcode printing, and other workflow automation products and services."
- What is Zebra Technologies Corp's revenue?
- $5.4B for the fiscal year ending December 31, 2025, from its 10-K filed February 12, 2026.
- Is Zebra Technologies Corp profitable?
- Zebra Technologies Corp reported net income of $419M for the fiscal year ending December 31, 2025.
- How many employees does Zebra Technologies Corp have?
- About 10,700 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Zebra Technologies Corp?
- Bill Burns, Chief Executive Officer of Zebra Technologies, as named in a 8-K filed November 3, 2026.
- Who is the CFO of Zebra Technologies Corp?
- Nathan Winters, Chief Financial Officer of Zebra Technologies, as named in a 8-K filed November 3, 2026.
- Where is Zebra Technologies Corp headquartered?
- Lincolnshire, IL.
- What is Zebra Technologies Corp's stock ticker?
- ZBRA on Nasdaq.
- What industry is Zebra Technologies Corp in?
- General Industrial Machinery & Equipment, SIC code 3560.
- What is Zebra Technologies Corp's website?
- zebra.com.
- When does Zebra Technologies Corp report earnings next?
- February 2, 2027. Source: estimate_8k_pattern.
- Is Zebra Technologies Corp a public company?
- Yes. Zebra Technologies Corp files with the SEC under CIK 0000877212 and trades as ZBRA.
- Who audits Zebra Technologies Corp?
- Ernst & Young LLP, Chicago, Illinois, as named in its latest annual report (10-K).
- How many shares of Zebra Technologies Corp are outstanding?
- 47.1 million shares as of October 27, 2026, from its 10-Q filed November 3, 2026.
- What is Zebra Technologies Corp's public float?
- $15.5B as of June 28, 2025, as reported on the cover of its 10-K filed February 12, 2026.
- How many business segments does Zebra Technologies Corp report?
- 2 reportable segments for the period ending October 3, 2026, from its 10-Q filed November 3, 2026.
- When is Zebra Technologies Corp's annual shareholder meeting?
- May 19, 2026, per its proxy statement (DEF 14A) filed April 3, 2026.
- Have Zebra Technologies Corp insiders traded stock recently?
- Since August 12, 2025, officers and directors reported 7 open-market sales worth about $2.8M and 3 purchases worth about $387K on Forms 4 and 5. The most recent: Linda Connly (Director) sold 500 shares on August 10, 2026.