Yeah, Mike, in terms of the increased spending in the quarter, as you mentioned, we did increase spending in Q3 with total OPEX up about 9% and SG&A up 11%. And really what we did there is we took a lot of the savings that we saw from T&E and made incremental investment behind some of our key growth brands, particularly some Paracatrio and Applequo, in the tune of DTC advertising, which was even greater than the savings that we saw from a T&E perspective, because we believe those are the right investments, and we're seeing a very strong return on those to support the future growth of the brands.

Nov 6, 2020 / CFO / receipt, needs a key / Glenn (likely Glenn Steiger, CFO), CFO | earnings call 2020-11-06 | transcript 2de18ac1-f3c8-4255-877c-b33536a715c7 | chars 28520-29122 | segment 28