Sales and marketing expenses was $29.2 million in the first half of 2026, remaining flight year over year, reflecting or disciplined approach to sales spending.

Aug 20, 2026 / receipt, needs a key / Xiang Li, CFO | earnings call 2026-08-20 | transcript 9f9dfbe4-b6e0-47c2-8396-b76d8c8eebb7 | chars 27535-27695 | segment 27

For the full year 2025, our sales and marketing expenses decreased by 19.6% to 66.4 million from 82.6 million in the previous year. The decrease was primarily attributable to the decrease in payroll-related expenses, travel and entertainment expenses, and the marketing and promotional expenses.

Mar 17, 2026 / receipt, needs a key / Xiang Li, CFO | earnings call 2026-03-17 | transcript a7f31e16-6bfd-405b-8e38-612c7d95a69f | chars 29269-29564 | segment 29

The decrease was primarily attributable to the decrease in payroll-related expenses, rental expenses, marketing and promotion expenses, and travel and entertainment expenses.

Sep 26, 2025 / receipt, needs a key / Xiang Li, CFO | earnings call 2025-09-26 | transcript ac7c7ab1-a403-4c85-b92a-d906e416e2ff | chars 30019-30193 | segment 29