So see it as a need to do more of both. Obviously, what's affordable and what's premium in the U.S. might look different than it does in Africa or China or Western Europe. But the direction of travel is more of both. And the mechanic of delivering on them, again, is different by countries. In Latin America, it might be with a refillable PET bottle to get down to affordability. In the U.S., it might be certain package sizes or the level of promos in some of the modern trade channels. Again, premium might look different. It might be returnable glass in Spain, and it might be different categories, for example, Fair Life in the U.S., Our next question comes from Andrea Teixeira from JP Morgan.

Apr 24, 2023 / CEO / receipt, needs a key / James Quincey, CEO | earnings call 2023-04-24 | transcript ae3842e8-e053-4c89-8ac7-70c319e118dc | chars 32087-32785 | segment 33

But then if you're in the away-from-home channels, the theme parks, the leisure parks, that sort of thing, travel, it's about as good as it's ever been.

Jul 26, 2022 / CEO / receipt, needs a key / James Quincey, CEO | earnings call 2022-07-26 | transcript d97b8baf-512f-4177-906e-445e26326b06 | chars 24570-24722 | segment 24