SG&A is expected to be approximately 34% of revenue. Higher spend is primarily related to investments in talent and capabilities to scale the business and remain competitive in the marketplace, increased marketing to build global HOCA awareness and broaden the brand's consumer appeal, and increased travel as markets open up.

May 19, 2022 / CEO / receipt, needs a key / Steve Davis, CEO | earnings call 2022-05-19 | transcript 38aa81a0-e11f-4822-a9a5-be8653a26bc0 | chars 32093-32419 | segment 31

SG&A dollar spend was $190.4 million, up 8% from last year's $175.9 million. The increase was primarily driven by higher marketing and warehouse costs that were partially offset by savings from travel and retail expenses.

Oct 29, 2020 / CFO / receipt, needs a key / Steve Davis, CFO | earnings call 2020-10-29 | transcript de356ca8-3798-4c33-a1dc-c9d06f43dd33 | chars 24934-25155 | segment 24