As Peter mentioned, we increased our efficiency on marketing expense as percent of booked gross profit. As part of our strategic focus to build a direct relationship with travelers, we continue to allocate spend towards higher lifetime value channels such as paid app installs and brand creatives.

Aug 4, 2022 / CFO / receipt, needs a key / Eric Hart, CFO | earnings call 2022-08-04 | transcript 2acde11e-f369-451b-9cee-00e5660ce734 | chars 16060-16357 | segment 16