And just as a quick follow-up, because what you're saying is really landing well with me. It's resonating. But I just get a little nervous with the 2 million unit capacity target that you have hanging out there for the second half of 26, which just my opinion is a crazy high number. Can I get you to admit - that volume targets, and I think you're saying this, and I don't want to preempt the Capital Markets Day, but can I get you to admit that volume targets as the success criteria alone, it really is the wrong thing to continue to perpetuate? Thanks, Jim. Yeah, absolutely. You know, look, we all have to plan our business professionally, and scaling is important. Look what happened in the first quarter for Model E. We want that scaling benefit but that is not success. In fact, I would say the more we study this, our trip to China was a real epiphany for our leadership team. I would say the more, the thing that I look for as a CEO is not necessarily just the volume growth. It's actually how fast we use the data off the vehicle to make the customer's software experience better. That to me is, The quickness of that loop is the fitness for differentiating brand and profit in the future for this new digital product category we happen to call electric vehicles. To me, yes, volume is important, but that quickness of that loop, which we're already under 10 million OTA, we've now gained 65% more miles traveled on Blue Cruise in three months. We were only 42 million miles three months a

May 2, 2023 / receipt, needs a key / Jim Farley, CEO | earnings call 2023-05-02 | transcript a1153c67-cc99-4e16-a5a8-02c96470804c | chars 22209-23709 | segment 22

Based on the change in this outlook and our increasing promise and focus on level two plus and level three autonomy, we've decided to wind down the Argo business and impair the investment. We're working closely with Argo and VW on all the details. But here's what I want to focus on. Advancing level two hardware and software beyond what Blue Cruise can do today and ultimately enabling our customers to travel in very large ODDs or operating domains with their eyes off the road will give them back the single most valuable commodity in our modern lives, time. This has become mission critical for us at Ford.

Oct 26, 2022 / receipt, needs a key / Jim Farley, CEO | earnings call 2022-10-26 | transcript bfd6dee0-f686-4c20-86f9-5fd6da1a1663 | chars 5505-6115 | segment 5