Lamar Advertising Co.
- LAMR · Nasdaq
- Real Estate Investment Trusts
- Baton Rouge, LA
- 3,500 employees
- CIK 0001090425
Updated from SEC filings through
Top things to know
Executives
- Sean E. Reilly Chief Executive Officer 4, 2026-03-12
- Jay LeCoryelle Johnson CFO, Treasurer, EVP 4, 2026-05-12
- Ross Lamar Reilly EVP, President, Outdoor Div 4, 2026-03-25
-
Kevin P. Reilly Jr Executive Chairman 4, 2026-03-12
Lamar Advertising Co is a U.S. public company in real estate investment trusts (SIC 6798), headquartered in Baton Rouge, LA. It trades as LAMR on Nasdaq. Revenue was $2.3B in the fiscal year ending December 31, 2025, +2.7% from the year before. It reported about 3,500 employees. Sean E. Reilly is Chief Executive Officer.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $2.3B 10-K, 2026-02-20 | $2.2B 10-K, 2026-02-20 | $2.1B 10-K, 2026-02-20 | $2.0B 10-K, 2025-02-20 | $1.8B 10-K, 2024-02-23 |
| Operating income | $774M 10-K, 2026-02-20 | $532M 10-K, 2026-02-20 | $675M 10-K, 2026-02-20 | $578M 10-K, 2025-02-20 | $521M 10-K, 2024-02-23 |
| SG&A | $369M 10-K, 2026-02-20 | $361M 10-K, 2026-02-20 | $345M 10-K, 2026-02-20 | $351M 10-K, 2025-02-20 | $327M 10-K, 2024-02-23 |
| Net income | $587M 10-K, 2026-02-20 | $362M 10-K, 2026-02-20 | $496M 10-K, 2026-02-20 | $439M 10-K, 2025-02-20 | $388M 10-K, 2024-02-23 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Sean E. Reilly | Chief Executive Officer | 4, 2026-03-12 |
| Jay LeCoryelle Johnson | CFO, Treasurer, EVP | 4, 2026-05-12 |
| Ross Lamar Reilly | EVP, President, Outdoor Div | 4, 2026-03-25 |
| Kevin P. Reilly Jr | Executive Chairman | 4, 2026-03-12 |
| Nancy Fletcher | Director | 8-K, 2026-05-19 |
What Lamar Advertising Co does
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance.
Item 1. Business, 10-K for the year ending December 31, 2025
Shares and governance
| Public float | $10.2B (as of June 30, 2025) | 10-K, February 20, 2026 |
|---|---|---|
| Reportable segments | 3 (period ending June 30, 2026) | 10-Q, August 6, 2026 |
| Latest proxy statement | Meeting May 14, 2026 (filed April 2, 2026) | DEF 14A, April 2, 2026 |
| Auditor | Kpmg LLP (Baton Rouge, LA) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| September 14, 2026 | Thomas Reifenheiser V. Director | Sale | 8,099 | $1.2M | Form 4, September 16, 2026 |
| May 11, 2026 | Jay LeCoryelle Johnson CFO, Treasurer, EVP | Sale | 10,000 | $1.6M | Form 4, May 12, 2026 |
| March 23, 2026 | Ross Lamar Reilly EVP, President, Outdoor Div | Sale | 5,969 | $768K | Form 4, March 25, 2026 |
| March 5, 2026 | Jay LeCoryelle Johnson CFO, Treasurer, EVP | Sale | 1,260 | $173K | Form 4, March 6, 2026 |
| August 22, 2025 | Jay LeCoryelle Johnson CFO, Treasurer, EVP | Sale | 22,000 | $2.7M | Form 4, August 25, 2025 |
Recent 8-K events
- 8-K filed 2026-11-05
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-10-06
- Item 1.01 Entry into a material definitive agreement
- Item 2.03 Creation of a direct financial obligation
- 8-K filed 2026-09-01
- Item 8.01 Other events
- 8-K filed 2026-08-06
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-05-19
- Item 5.02 Departure or appointment of directors or officers; compensation
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-05-14
- Item 8.01 Other events
- 8-K filed 2026-05-07
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2026-02-26
- Item 8.01 Other events
- 8-K filed 2026-02-20
- Item 2.02 Results of operations and financial condition (earnings release)
- 8-K filed 2025-12-11
- Item 8.01 Other events
Frequently asked questions about Lamar Advertising Co
- What does Lamar Advertising Co do?
- Lamar Advertising Co is classified by the SEC as Real Estate Investment Trusts (SIC 6798). It is based in Baton Rouge, LA.
- What is Lamar Advertising Co's revenue?
- $2.3B for the fiscal year ending December 31, 2025, from its 10-K filed February 20, 2026.
- Is Lamar Advertising Co profitable?
- Lamar Advertising Co reported net income of $587M for the fiscal year ending December 31, 2025.
- How many employees does Lamar Advertising Co have?
- About 3,500 as of December 31, 2025, as stated in its annual report.
- Who is the CEO of Lamar Advertising Co?
- Sean E. Reilly, Chief Executive Officer, as named in a 4 filed March 12, 2026.
- Who is the CFO of Lamar Advertising Co?
- Jay LeCoryelle Johnson, CFO, Treasurer, EVP, as named in a 4 filed May 12, 2026.
- Where is Lamar Advertising Co headquartered?
- Baton Rouge, LA.
- What is Lamar Advertising Co's stock ticker?
- LAMR on Nasdaq.
- What industry is Lamar Advertising Co in?
- Real Estate Investment Trusts, SIC code 6798.
- What is Lamar Advertising Co's website?
- lamar.com.
- When does Lamar Advertising Co report earnings next?
- February 4, 2027. Source: estimate_8k_pattern.
- Is Lamar Advertising Co a public company?
- Yes. Lamar Advertising Co files with the SEC under CIK 0001090425 and trades as LAMR.
- Who audits Lamar Advertising Co?
- Kpmg LLP, Baton Rouge, LA, as named in its latest annual report (10-K).
- What is Lamar Advertising Co's public float?
- $10.2B as of June 30, 2025, as reported on the cover of its 10-K filed February 20, 2026.
- How many business segments does Lamar Advertising Co report?
- 3 reportable segments for the period ending June 30, 2026, from its 10-Q filed August 6, 2026.
- When is Lamar Advertising Co's annual shareholder meeting?
- May 14, 2026, per its proxy statement (DEF 14A) filed April 2, 2026.
- Have Lamar Advertising Co insiders traded stock recently?
- Since August 22, 2025, officers and directors reported 5 open-market sales worth about $6.5M and 0 purchases on Forms 4 and 5. The most recent: Thomas Reifenheiser V. (Director) sold 8,099 shares on September 14, 2026.