And look, I'll say as I myself traveled, right, we had our Latham gear on. Every community we went into knew who Latham was, knew what Fireglass was, knew the dealer there, knew what we were doing, knew what we were sponsoring. So there's a buzz starting. We just need to drive that to conversion with more pools in the ground in those communities.

May 6, 2025 / CEO / receipt, needs a key / Scott Rogeski, CEO | earnings call 2025-05-06 | transcript 348ccde9-1fd4-4562-a89c-2b3fa6604031 | chars 30943-31291 | segment 31