Advertisers in government and the travel industry, including booking sites, cruise lines, airlines, and hotels, continue to rely on cinema to reach high-value customers as government accounted for 17% of of total NCM ad spending this quarter, and travel advertisers comprised approximately 16% of total ad spending.

Aug 5, 2024 / CFO / receipt, needs a key / Ronnie Ng, CFO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 7930-8245 | segment 7